Responsibility & Community Investment

From television to radio, online to out-of-home, Bell Media’s community investment and sponsorship strategy is a direct reflection of the particular needs of the communities we serve. Our approach and commitment to corporate responsibility delivers value and public goodwill through our various media platforms and brands, connecting directly with our audience while telling the stories of the communities in which we live and work.

To find out more about Bell’s complete corporate responsibility, please visit www.bce.ca/responsibility.

Community investment
and sponsorship highlights

The Toronto International Film Festival attracts the biggest names from Hollywood and the international entertainment industry supported by Bell Media and complemented by its various media properties.

This past year, as the Exclusive National Broadcast Partner, Bell Media spread the word about Culture Days and the importance of arts and culture in Canada by providing more than 33 million national advertising and promotional impressions across its local television and radio properties, valued at $1.6 million.

Provided over $1.1 million of in-kind support to the 2013 Walk So Kids Can Talk for Kids Help Phone, including more than $80,000 in employee raised funds.

Public awareness of World TV Day reached 7.7 million viewers through Bell Media programs across 9 different properties.

Bell Media champions the National Fellowship Award of Distinction each year at the Banff World Media Festival, awarding a member of the media industry who has demonstrated significant strides in their career.

Mental health

Often invisible, mental illness is one of the most pervasive health issues in the country with far-reaching consequences for Canadians. Bell Media is focused on raising awareness of this important and often all-encompassing issue. 1 in 5 people will experience a form of mental illness at some point in their lives, and most will be reluctant to talk to a co-worker, friend, or family member about their struggle. Bell Media is helping to make those conversations easier by eliminating the stigma around mental illness.

Industry support

Contributing to the enhancement of Canadian culture and a burgeoning media industry is Bell Media’s guiding motif. As one of the largest supporters of film, television, and music through development funding and an avenue to showcase home-grown talent, Bell Media continually supports partnerships and events that enhance our industry, providing much-needed opportunities for Canadian talent to break through.

Community

Community is a cornerstone of Bell Media’s business. Our local properties highlight the rich cultural events within the communities we live and work in, while our national programming ties Canadian communities together.

Sponsorship requests

Bell Media is proud to support a variety of initiatives across Canada and across its business. From local-specific events to national campaigns, Bell Media is committed to viewer outreach. We do accept sponsorship requests for in-kind donations and services.

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