Community is a cornerstone of Bell Media’s business. Our local properties highlight the rich cultural events within the communities we live and work in, while our national programming ties Canadian communities together.
Kids Help Phone
Bell Media is a proud partner of Kids Help Phone, who supports the mental health of young people across Canada by providing free, anonymous, professional counseling 24/7/365. As the Media Partner for the annual Walk So Kids Can Talk, we provided more than $1.1 million of in-kind support to the 2013 campaign, promoting the fundraiser across our television and radio stations in the month leading up to the Walk. In addition, our staff joined local teams, enthusiastically planning creative fundraising activities: from a “rock, paper, scissors” contest to a “dunk your local CTV personalities” contest; from bake sales, a chili lunch, and garage sales to a massage clinic raising just short of $80,000.
We also support Kids Help Phone both nationally and locally throughout the year, promoting their services on-air, online and through our social media networks, developing and airing PSAs, facilitating on-site presence at relevant events, donating items, leveraging our talent to participate in various initiatives, featuring their experts for relevant shows and appearances, etc.
Free the Children: We Day
As the broadcast partner of Free The Children’s We Day, MTV helped assemble over 110,000 student leaders and supporters in Toronto and Vancouver to celebrate positive activism in local and global communities. Youth leaders were engaged by inspiring speakers and performers all to spark a culture of positive change. Bell Media aired the one-hour special broadcast on MTV and Much, as well as encores on M3, E! and CTV. Bell Media continues to promote We Day events and the important work of Free The Children to its viewers and igniting positive social change.
As the Exclusive National Broadcast Partner of Culture Days, Bell Media helped bring together over 1.7 million Canadians in 825 communities through 7,573 free events to celebrate and promote artistic and cultural organizations. With local and national broadcasting of public service announcements, on-air promotion and talent engagement, Bell Media was at the forefront of encouraging all Canadians to embrace and support the arts through participation providing over 33 million impressions valued at $1.6 million.
The Humanitarian Coalition
By partnering with the Humanitarian Coalition, Bell Media brings support and attention to disaster relief efforts around the globe. From earthquakes to typhoons, to droughts and refugee crises, Bell Media is an active participant of disaster relief wherever and whenever needed.
With a vision to the future, Bell Media’s properties are involved in various Earth Day and green initiatives.
In Montréal, Astral Affichage, NRJ 94.3, 107,3 Rouge FM, Virgin Radio 96, CHOM 97.7, CJAD 800 commit to Un arbre pour tous.
Un arbre pour tous (A tree for everyone) is a show where artists, producers, and media presenters work hand in hand with Jour de la Terre Québec, David Suzuki Foundation and Fondation Cowboys Fringants to raise the necessary funds to plant more than 375,000 trees in Greater Montréal’s green belt by 2017.