Often invisible, mental illness is one of the most pervasive health issues in the country with far-reaching consequences for Canadians. Bell Media is focused on raising awareness of this important and often all-encompassing issue. 1 in 5 people will experience a form of mental illness at some point in their lives, and most will be reluctant to talk to a co-worker, friend or family member about their struggle. Bell Media is helping to make those conversations easier by eliminating the stigma around mental illness.
Here are just a few ways that Bell Media is engaging mental health issues:
Bell Let’s Talk Day
Bell Let’s Talk is an unprecedented, multi-year charitable program dedicated to the promotion and support of mental health across Canada. Bell has committed over $62 million to support a wide range of mental health organizations, large and small, from coast to coast. Bell Media plays an important role in the program, focusing on raising awareness and creating conversations to reduce the stigma surrounding mental illness.
Mental Health Week
In partnership with the Canadian Mental Health Association, Bell Media is an active participant in promoting awareness for the key issues of mental illness in Canada. Every May, Mental Health Week offers Canadians practical ways to maintain and improve their personal mental health and support their recovery from mental illness. The entire week features events promoted by local Bell Media television and radio stations.
Mental Illness Awareness Week
With the Canadian Alliance on Mental Illness and Mental Health, Bell Media supports Mental Illness Awareness Week in October. The annual, week-long national public education campaign is designed to help inform Canadians to the reality of mental illness. The Faces of Mental Illness was promoted through Bell Media’s Public Service Announcement campaign and supported through its media platforms.
World Mental Health day
On October 10, The World Health Organization, with the support of Bell Media, celebrates an initiative by the World Federation of Mental Health in raising awareness on mental health issues for World Mental Health Day. This campaign uses advocacy campaigns to spark conversations on mental health with ministries of health and civil society organizations worldwide.