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Christy Sullivan
christy.sullivan@bellmedia.ca
Zak Fairbrother
zak.fairbrother@bellmedia.ca

Coors Light Joins TSN’s SC WITH JAY AND DAN and Becomes Title Sponsor of the JAY AND DAN PODCAST

– Helmed by Jay Onrait and Dan O’Toole the newly titled JAY AND DAN PODCAST PRESENTED BY COORS LIGHT returns with new episodes beginning in September –

– The Coors Light SC WITH JAY AND DAN sponsorship also includes an on-set branded interview segment entitled ‘The Coors Side Seats’, as well as the new Coors Reporter, who will cover some of the most talked-about sporting events in North America for the series –

TORONTO (August 11, 2017) – In advance of the upcoming premiere of TSN’s new daily original series SC WITH JAY AND DAN, TSN today announced Coors Light as the title sponsor of the popular JAY AND DAN PODCAST from hosts Jay Onrait and Dan O’Toole. The fan-favourite duo return to TSN in September with SC WITH JAY AND DAN, and the Coors Light sponsorship extends to the series with the Coors Side Seats on-set interview segment, as well as a special Coors Reporter who will cover major sporting events for the series.

“We look forward to the opportunity to build on our established relationship with Coors Light as the title sponsor of the JAY AND DAN PODCAST,” said Mark Milliere, Senior Vice-President and General Manager, TSN. “The Coors Light brand will also carry over to the series through two integrations that will no doubt result in some memorable interviews and show content.”

“I have wandered the streets of Canada, telling my lame stories to whomever would listen,” said O’Toole. “Now with the return of the podcast, I can bore an entire nation once again.”

“Mark it on your calendar with a big red star…the podcast is coming back and we are still doing no prep,” said Onrait.

The Coors Light brand will be integrated into SC WITH JAY AND DAN in various ways, including:

  • Title sponsor of the highly-anticipated return of the JAY AND DAN PODCAST PRESENTED BY COORS LIGHT
  • The Coors Side Seats on-set segment will feature interviews with Onrait and O’Toole and various guests
  • Featuring a uniquely comedic and light-hearted approach, the Coors Reporter will travel to some of the most talked-about sporting events in North America, covering the fan experience in a way that only SC WITH JAY AND DAN can

Onrait and O’Toole’s return to Canada’s Sports Leader was announced live on air by Hockey Insider Bob McKenzie during TSN’s live TRADECENTRE coverage on March 1. When the popular duo return next month, viewers can expect the unexpected along with highlights, interviews, trending stories, and the return of fan-favourite segments.

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Christy Sullivan
christy.sullivan@bellmedia.ca
Zak Fairbrother
zak.fairbrother@bellmedia.ca

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About Molson Coors Canada
Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the U.S., the U.K., and Asia. The company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio that includes Molson Canadian, Coors Light, Molson Export, Rickard’s, and Molson Canadian 67.

Molson Coors Canada employs 3,000 Canadians, operates seven breweries, including boutique breweries Creemore and Granville Island, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner as part of an active, healthy lifestyle.

About TSN
TSN is Canada’s Sports Leader and provides world-class content across its industry-leading platforms including five national television feeds, TSN.ca, TSN GO, and TSN Radio stations across the country. With a broad portfolio of multimedia sports assets, Champions Live Here as TSN delivers more championship events than any broadcaster in the country. The network’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Winnipeg Jets, Season of Champions Curling, FIFA World Cup, UEFA Champions League and UEFA Europa League, Premier League, CONCACAF Gold Cup and Champions League, MLB, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, UFC, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

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Coors Light Joins TSN’s SC WITH JAY AND DAN and Becomes Title Sponsor of the JAY AND DAN PODCAST

– Helmed by Jay Onrait and Dan O’Toole the newly titled JAY AND DAN PODCAST PRESENTED BY COORS LIGHT returns with new episodes beginning in September –

– The Coors Light SC WITH JAY AND DAN sponsorship also includes an on-set branded interview segment entitled ‘The Coors Side Seats’, as well as the new Coors Reporter, who will cover some of the most talked-about sporting events in North America for the series –

TORONTO (August 11, 2017) – In advance of the upcoming premiere of TSN’s new daily original series SC WITH JAY AND DAN, TSN today announced Coors Light as the title sponsor of the popular JAY AND DAN PODCAST from hosts Jay Onrait and Dan O’Toole. The fan-favourite duo return to TSN in September with SC WITH JAY AND DAN, and the Coors Light sponsorship extends to the series with the Coors Side Seats on-set interview segment, as well as a special Coors Reporter who will cover major sporting events for the series.

“We look forward to the opportunity to build on our established relationship with Coors Light as the title sponsor of the JAY AND DAN PODCAST,” said Mark Milliere, Senior Vice-President and General Manager, TSN. “The Coors Light brand will also carry over to the series through two integrations that will no doubt result in some memorable interviews and show content.”

“I have wandered the streets of Canada, telling my lame stories to whomever would listen,” said O’Toole. “Now with the return of the podcast, I can bore an entire nation once again.”

“Mark it on your calendar with a big red star…the podcast is coming back and we are still doing no prep,” said Onrait.

The Coors Light brand will be integrated into SC WITH JAY AND DAN in various ways, including:

  • Title sponsor of the highly-anticipated return of the JAY AND DAN PODCAST PRESENTED BY COORS LIGHT
  • The Coors Side Seats on-set segment will feature interviews with Onrait and O’Toole and various guests
  • Featuring a uniquely comedic and light-hearted approach, the Coors Reporter will travel to some of the most talked-about sporting events in North America, covering the fan experience in a way that only SC WITH JAY AND DAN can

Onrait and O’Toole’s return to Canada’s Sports Leader was announced live on air by Hockey Insider Bob McKenzie during TSN’s live TRADECENTRE coverage on March 1. When the popular duo return next month, viewers can expect the unexpected along with highlights, interviews, trending stories, and the return of fan-favourite segments.

For more information

Christy Sullivan

christy.sullivan@bellmedia.ca

Zak Fairbrother

zak.fairbrother@bellmedia.ca

About Molson Coors Canada
Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the U.S., the U.K., and Asia. The company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio that includes Molson Canadian, Coors Light, Molson Export, Rickard’s, and Molson Canadian 67.

Molson Coors Canada employs 3,000 Canadians, operates seven breweries, including boutique breweries Creemore and Granville Island, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner as part of an active, healthy lifestyle.

About TSN
TSN is Canada’s Sports Leader and provides world-class content across its industry-leading platforms including five national television feeds, TSN.ca, TSN GO, and TSN Radio stations across the country. With a broad portfolio of multimedia sports assets, Champions Live Here as TSN delivers more championship events than any broadcaster in the country. The network’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Winnipeg Jets, Season of Champions Curling, FIFA World Cup, UEFA Champions League and UEFA Europa League, Premier League, CONCACAF Gold Cup and Champions League, MLB, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, UFC, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

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