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For more information
Sarah Goddard
sarah.goddard@bellmedia.ca
Renee Dupuis
renee.dupuis@bellmedia.ca

LIFE IS CALLING: Unique Discovery Brand Partnership with Jeep Takes Viewers on Spectacular Canadian Adventure in New Digital Series, July 20

– Hosts Roberto and Bella of “The Expeditioners” fame invite Canadians along on a breathtaking, cross-country journey in all-new, exclusive digital series –

DiscoBellaandRobCamping

(L-R): Renegade in episode #5; “The Expeditioners” Bella and Roberto; camping in episode #2

TORONTO (July 16, 2015) – Discovery and Jeep invite viewers to buckle up and enjoy the ride of a lifetime across some of Canada’s most pictureque landscapes, pristine wilderness, and rugged outback in an all-new digital series LIFE IS CALLING, starting Monday, July 20 on Discovery.ca. In the exclusive eight-episode series, hosts Roberto and Bella (“The Expeditioners”) invite viewers to explore historic, and adventurous destinations – a wonderland of scenic gems tucked away in the far corners of Canada. The popular and energetic duo, known for their pioneering forays across far-flung destinations – are the perfect chaperones on this immersive and engaging road trip off the beaten path. LIFE IS CALLING is accompanied by an interactive and immersive digital-exclusive experience at discovery.ca/LifeIsCalling in English Canada, and LaVieVousAppelle.ca in French Canada.

Along for the ride through the great Canadian outdoors is Jeep Canada, Discovery’s exclusive LIFE IS CALLING partner in the development of this unique series. The journey across some of Canada’s most surprising back roads and remote trails is made possible by the superior off-road handling of Roberto and Bella’s Jeep Cherokee and Jeep Renegade. Capturing unsurpassed views, the expert tour guides confidently navigate the breathtaking Canadian outdoors, connecting with local experts to capture added context in each location. LIFE IS CALLING delivers the adrenaline punch of a cross-country drive along with beautifully cinematic images and landscapes, presenting an up-close and personal look at Canada that evokes the spirit of a documentary short film.

“I could not think of a more perfect partner than the Jeep brand for this unique interactive series,” said Paul Lewis, President and General Manager, Discovery. “LIFE IS CALLING is a series inviting Canadians to experience the open road, pioneering our great outdoors, and navigating tough terrain with grit and confidence – the very essence of what the Jeep brand embodies. We look forward to joining Roberto and Bella as we embark on this amazing Canadian journey.”

“Jeep is delighted to partner with Discovery in escorting not only Roberto and Bella to some of Canada’s most gorgeous destinations, but to invite Canadians along for a first-hand view of their road trip,” said Ed Broadbear, Vice President, Marketing, Jeep Canada. “Canada is ripe for exploration, and the Jeep brand’s legendary capability, dynamic on-road driving experience, and off-road agility are the perfect vehicles to fully experience the LIFE IS CALLING journeys.”

LIFE IS CALLING broadcast and digital promotion will run in English and French language markets across Bell Media properties. Throughout the promotional flight, weekly episodic teaser spots will drive viewers to discovery.ca/LifeIsCalling and LaVieVousAppelle.ca.

To further complement the LIFE IS CALLING episodic series, Jeep Canada is offering  viewers the ability to enter for a chance to win either a 2015 Jeep Cherokee or all-new Jeep Renegade as well as great weekly prizes on jeep.ca/LifeIsCalling or jeep.ca/LaVieVousAppelle.ca

The unique in-house campaign and series were conceived by Bell Media’s Brand Partnerships group in collaboration with Jeep Canada and partner agencies, UM, and Publicis.

 

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For more information
Sarah Goddard
sarah.goddard@bellmedia.ca
Renee Dupuis
renee.dupuis@bellmedia.ca

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About Jeep Canada:

Built on more than 70 years of legendary heritage; Jeep is the authentic SUV with class-leading capability, craftsmanship, and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Cherokee, Compass, Grand Cherokee, Patriot, Renegade, Wrangler, and Wrangler Unlimited. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.

About Discovery:
The world is just awesome! With compelling real-life programming that inspires and entertains, Discovery reveals the world in all its wonder, diversity and amazement. As Canada’s #1 entertainment specialty channel, Discovery offers a signature mix of adrenaline-charged stories, larger-than-life personalities and vivid imagery for viewers with curious minds. With the best non-fiction programming from Canada and around the world, Discovery captures the excitement of a passion for life – one lived fully and at its most extreme. With exceptional and immersive storytelling, the channel offers in-depth, behind-the-scenes glimpses at the extraordinary people and places that shape our world. Launched in Canada in 1995, Discovery is now available in more than eight million Canadian homes. Discovery is offered in standard definition (SD) and high definition (HD) simulcast – for viewers who want an even bigger and bolder experience. Discovery Canada is a joint venture between Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company, and Discovery Communications Inc. Find more information and interactive online features at Discovery.ca.

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LIFE IS CALLING: Unique Discovery Brand Partnership with Jeep Takes Viewers on Spectacular Canadian Adventure in New Digital Series, July 20

– Hosts Roberto and Bella of “The Expeditioners” fame invite Canadians along on a breathtaking, cross-country journey in all-new, exclusive digital series –

DiscoBellaandRobCamping

(L-R): Renegade in episode #5; “The Expeditioners” Bella and Roberto; camping in episode #2

TORONTO (July 16, 2015) – Discovery and Jeep invite viewers to buckle up and enjoy the ride of a lifetime across some of Canada’s most pictureque landscapes, pristine wilderness, and rugged outback in an all-new digital series LIFE IS CALLING, starting Monday, July 20 on Discovery.ca. In the exclusive eight-episode series, hosts Roberto and Bella (“The Expeditioners”) invite viewers to explore historic, and adventurous destinations – a wonderland of scenic gems tucked away in the far corners of Canada. The popular and energetic duo, known for their pioneering forays across far-flung destinations – are the perfect chaperones on this immersive and engaging road trip off the beaten path. LIFE IS CALLING is accompanied by an interactive and immersive digital-exclusive experience at discovery.ca/LifeIsCalling in English Canada, and LaVieVousAppelle.ca in French Canada.

Along for the ride through the great Canadian outdoors is Jeep Canada, Discovery’s exclusive LIFE IS CALLING partner in the development of this unique series. The journey across some of Canada’s most surprising back roads and remote trails is made possible by the superior off-road handling of Roberto and Bella’s Jeep Cherokee and Jeep Renegade. Capturing unsurpassed views, the expert tour guides confidently navigate the breathtaking Canadian outdoors, connecting with local experts to capture added context in each location. LIFE IS CALLING delivers the adrenaline punch of a cross-country drive along with beautifully cinematic images and landscapes, presenting an up-close and personal look at Canada that evokes the spirit of a documentary short film.

“I could not think of a more perfect partner than the Jeep brand for this unique interactive series,” said Paul Lewis, President and General Manager, Discovery. “LIFE IS CALLING is a series inviting Canadians to experience the open road, pioneering our great outdoors, and navigating tough terrain with grit and confidence – the very essence of what the Jeep brand embodies. We look forward to joining Roberto and Bella as we embark on this amazing Canadian journey.”

“Jeep is delighted to partner with Discovery in escorting not only Roberto and Bella to some of Canada’s most gorgeous destinations, but to invite Canadians along for a first-hand view of their road trip,” said Ed Broadbear, Vice President, Marketing, Jeep Canada. “Canada is ripe for exploration, and the Jeep brand’s legendary capability, dynamic on-road driving experience, and off-road agility are the perfect vehicles to fully experience the LIFE IS CALLING journeys.”

LIFE IS CALLING broadcast and digital promotion will run in English and French language markets across Bell Media properties. Throughout the promotional flight, weekly episodic teaser spots will drive viewers to discovery.ca/LifeIsCalling and LaVieVousAppelle.ca.

To further complement the LIFE IS CALLING episodic series, Jeep Canada is offering  viewers the ability to enter for a chance to win either a 2015 Jeep Cherokee or all-new Jeep Renegade as well as great weekly prizes on jeep.ca/LifeIsCalling or jeep.ca/LaVieVousAppelle.ca

The unique in-house campaign and series were conceived by Bell Media’s Brand Partnerships group in collaboration with Jeep Canada and partner agencies, UM, and Publicis.

 

For more information

Sarah Goddard

sarah.goddard@bellmedia.ca

Renee Dupuis

renee.dupuis@bellmedia.ca

About Jeep Canada:

Built on more than 70 years of legendary heritage; Jeep is the authentic SUV with class-leading capability, craftsmanship, and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Cherokee, Compass, Grand Cherokee, Patriot, Renegade, Wrangler, and Wrangler Unlimited. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.

About Discovery:
The world is just awesome! With compelling real-life programming that inspires and entertains, Discovery reveals the world in all its wonder, diversity and amazement. As Canada’s #1 entertainment specialty channel, Discovery offers a signature mix of adrenaline-charged stories, larger-than-life personalities and vivid imagery for viewers with curious minds. With the best non-fiction programming from Canada and around the world, Discovery captures the excitement of a passion for life – one lived fully and at its most extreme. With exceptional and immersive storytelling, the channel offers in-depth, behind-the-scenes glimpses at the extraordinary people and places that shape our world. Launched in Canada in 1995, Discovery is now available in more than eight million Canadian homes. Discovery is offered in standard definition (SD) and high definition (HD) simulcast – for viewers who want an even bigger and bolder experience. Discovery Canada is a joint venture between Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company, and Discovery Communications Inc. Find more information and interactive online features at Discovery.ca.

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