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Americans still spend more time with TV than Facebook

According to comScore, the average US Facebook user spends just over 6 hours on the social networking site in April 2011. Although that’s a lot of time for the online world, it doesn’t compare to the huge amount of time Americans spend watching TV.

A Nielsen study shows that the average American watches around 146 hours and 45 minutes of TV per month in the third quarter of 2011 (a 17 minute growth compared to the same period in 2010). This translates to a whopping 4.9 hours per day. Nielsen recorded that at some point an average monthly peak can go up to an incredible 159 hours of watching TV, or 5.3 hours per day.

“In other words, the average American spends about as much time watching TV on any given day as they spend on Facebook in an entire month. Indeed, the average American, as measured by Nielsen in the third quarter of 2011, spends only about 25 hours per month on the Internet altogether, meaning TV is still beating the interactive medium quite handily in terms of time spent.”

 

Source: “Time Spent on Facebook Lags TV”, MediaPost, June 12, 2012.

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