Astral Out of Home is proud to have been selected by BIXI to manage the advertising faces on its bike-sharing system’s stations for the next five years. A partner of BIXI since its launch, Astral Out of Home will now manage a greater number of advertising faces across the network, which has increased from 240 to 420.
BIXI’s advertising units, 75% of which are located downtown and across the city’s key boroughs, connect with a clientele partly comprised of Millennials, a highly sought-after demographic among advertisers. Thanks to their street-level location and harmonious integration within the city’s landscape, BIXI’s advertising units enable a connection not only with the service’s users, but also pedestrians and drivers. This ensures advertisers benefit from having a significant presence in high-traffic areas, as well as invaluable exposure to consumers.
As an eco-friendly transportation option that blends well with Montréal’s dynamic and lively character, BIXI posts an average of 500,000 trips per month, with a presence in 11 of the city’s boroughs.