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#GoodImpressions: A Tenfold ROI in the Retail Business

Powered by the Strategic Insights team

A Nielsen study that examined radio’s return on advertising spend within key retail categories, confirms once again that radio drives significant ROI.

For every ad dollar invested:

  • Department stores witnessed the highest return of $17.
  • Mass merchandisers see an ROI of $16.
  • Home improvement stores see an ROI of $9.

Radio ROI

Investing in radio and getting more bang for your buck, now that creates a good impression!



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