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#GoodImpressions: Radio ads generate traffic!

Powered by the Strategic Insights team

We have all been guilty, at least once, of last-minute holiday shopping. We get into our cars on a “present” mission without much of a plan, not expecting that radio would come to the rescue.

Did you know that close to half of all Canadians 18+ visited a store or the website of an advertiser after hearing its radio ad and/ or after the recommendation of a product/ service of a radio host?

Among these, 40% took action the same day they were exposed to the radio ad and 82% during the same week.

Advertising on the radio and generating in-store and/ or online traffic, now that’s a good impression!

Happy holidays from the Strategic Insights team!

 

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Source: Numeris RTS, Spring 2016, Canada 18+.

 

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