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#GoodImpressions: TV ads are used to build digital brands

Powered by the Strategic Insights team

More than half (51%, or approximately $13 million) of all the media dollars spent by Internet brands in 2015 was allocated to TV.

Of all the media dollars spent by Internet brands, the portion of TV advertising has steadily increased over the past three years.

Facebook, which invests the largest media budgets within this group, spent 61% of their total media dollars on TV advertising.

These web-based brands effectively use the power of TV advertising, and that creates a good impression!

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