Where consumers & brands click

Bell Media ranks first among all Canadian broadcast and video network competitors and is also a leader in TV Everywhere with the company's innovative GO video streaming service.

Bell Media Digital in numbers

Over 21.5 million unique visitors

About 215 million video views per month in Canada

Over 30 apps in Canada

Ad Specifications

Choose your media from the list above to discover each format specification

Leaderboard

Big Box

Half Page

Skyscraper

Over-the-page

Catfish

Skin

Tablet Leaderboard

Tablet Big Box

Mobile Leaderboard

Mobile Big Box

Tablet Interstitial (Landscape)

Tablet Interstitial (Portrait)

Mobile Interstitial

Film Strip

Slider

Standard Definition Desktop

High Definition Desktop

Standard Definition Tablet

High Definition Tablet

Standard Definition Mobile

High Definition Mobile

Leaderboard

Standard, Rich Media, Expandable Ads

Dimensions Expandable Dimensions File Size Max. Animation Time Audio
728 x 90 728 x 360 (down) 40 KB 30 sec. or less, unlimited with interaction User initiated
  • Dimensions: 728 x 90
  • Expandable: 728 x 360 (down)
  • Dimensions File Size: 40 KB
  • Max. Animation Time: 30 sec. or less, unlimited with interaction
  • Audio: User initiated

Contact your Bell Media Sales rep, 416.924.6664 or bellmediasales@bellmedia.ca for more info.

Big Box

Standard, Rich Media, Expandable Ads

Dimensions Expandable Dimensions File Size Max. Animation Time Audio
300 x 250 600 x 250 (left) 40 KB 30 sec. or less, unlimited with interaction User initiated
  • Dimensions: 300 x 250
  • Expandable: 600 x 250 (left)
  • Dimensions File Size: 40 KB
  • Max. Animation Time: 30 sec. or less, unlimited with interaction
  • Audio: User initiated

Contact your Bell Media Sales rep, 416.924.6664 or bellmediasales@bellmedia.ca for more info.

Half Page

Standard, Rich Media, Expandable Ads

Dimensions Expandable Dimensions File Size Max. Animation Time Audio
300 x 600 600 x 600 (left) 40 KB 30 sec. or less, unlimited with interaction User initiated
  • Dimensions: 300 x 600
  • Expandable: 600 x 600 (left)
  • Dimensions File Size: 40 KB
  • Max. Animation Time: 30 sec. or less, unlimited with interaction
  • Audio: User initiated

Contact your Bell Media Sales rep, 416.924.6664 or bellmediasales@bellmedia.ca for more info.

Skyscraper

Standard, Rich Media, Expandable Ads

Dimensions Expandable Dimensions File Size Max. Animation Time Audio
160 x 600 600 x 600 (left) 40 KB 30 sec. or less, unlimited with interaction User initiated
  • Dimensions: 160 x 600
  • Expandable: 600 x 600 (left)
  • Dimensions File Size: 40 KB
  • Max. Animation Time: 30 sec. or less, unlimited with interaction
  • Audio: User initiated

Contact your Bell Media Sales rep, 416.924.6664 or bellmediasales@bellmedia.ca for more info.

Over-the-page

Standard, Rich Media, Expandable Ads

Dimensions Dimensions File Size
500 x 500 (max) 80 KB
  • Dimensions: 500 x 500 (max)
  • Dimensions File Size: 80 KB

Contact your Bell Media Sales rep, 416.924.6664 or bellmediasales@bellmedia.ca for more info.

Catfish

Standard, Rich Media, Expandable Ads

Contact your Bell Media Sales rep, 416.924.6664 or bellmediasales@bellmedia.ca for more info.

Skin

Standard, Rich Media, Expandable Ads

Contact your Bell Media Sales rep, 416.924.6664 or bellmediasales@bellmedia.ca for more info.

IAB Rising Star

Standard, Rich Media, Expandable Ads

Contact your Bell Media Sales rep, 416.924.6664 or bellmediasales@bellmedia.ca for more info.

Tablet Leaderboard

Standard, Rich Media, Expandable Ads

Dimensions Supported Formats Rich Media Max Expanded Dimensions Supported On
728 x 90 .JPG, .GIF, .PNG 1024x768 / 768x1024 Tablet
  • Dimensions: 728 x 90
  • Supported Formats: .JPG, .GIF, .PNG
  • Rich Media Max Expanded Dimensions: 1024x768 / 768x1024
  • Supported On: Tablet

Contact your Bell Media Sales rep, 416.924.6664 or bellmediasales@bellmedia.ca for more info.

Tablet Big Box

Standard, Rich Media, Expandable Ads

Dimensions Supported Formats Rich Media Max Expanded Dimensions Supported On
300 x 250 .JPG, .GIF, .PNG M: 320x490
T: 1024x768 / 768 x 1024
Mobile, Tablet
  • Dimensions: 300 x 250
  • Supported Formats: .JPG, .GIF, .PNG
  • Rich Media Max Expanded Dimensions: M: 320x490
    T: 1024x768 / 768 x 1024
  • Supported On: Mobile, Tablet

Contact your Bell Media Sales rep, 416.924.6664 or bellmediasales@bellmedia.ca for more info.

Mobile Leaderboard

Standard, Rich Media, Expandable Ads

Dimensions Supported Formats Supported On
320 x 50 .JPG, .GIF, .PNG Mobile, Tablet
  • Dimensions: 320 x 50
  • Supported Formats: .JPG, .GIF, .PNG
  • Supported On: Mobile, Tablet

Contact your Bell Media Sales rep, 416.924.6664 or bellmediasales@bellmedia.ca for more info.

Mobile Big Box

Standard, Rich Media, Expandable Ads

Dimensions Supported Formats Rich Media Max Expanded Dimensions Supported On
300 x 250 .JPG, .GIF, .PNG 320x480 (Rich Media allowed on mobile web only, not BB10) Mobile
  • Dimensions: 300 x 250
  • Supported Formats: .JPG, .GIF, .PNG
  • Rich Media Max Expanded Dimensions: 320x480 (Rich Media allowed on mobile web only, not BB10)
  • Supported On: Mobile

Contact your Bell Media Sales rep, 416.924.6664 or bellmediasales@bellmedia.ca for more info.

Tablet Interstitial (Landscape)

Standard, Rich Media, Expandable Ads

Dimensions Supported Formats Supported On
1024 x 768 .JPG, .GIF, .PNG Tablet
  • Dimensions: 1024 x 768
  • Supported Formats: .JPG, .GIF, .PNG
  • Supported On: Tablet

Contact your Bell Media Sales rep, 416.924.6664 or bellmediasales@bellmedia.ca for more info.

Tablet Interstitial (Portrait)

Standard, Rich Media, Expandable Ads

Dimensions Supported Formats Supported On
768 x 1024 .JPG, .GIF, .PNG Tablet
  • Dimensions: 768 x 1024
  • Supported Formats: .JPG, .GIF, .PNG
  • Supported On: Tablet

Contact your Bell Media Sales rep, 416.924.6664 or bellmediasales@bellmedia.ca for more info.

Mobile Interstitial

Standard, Rich Media, Expandable Ads

Dimensions Supported Formats Supported On
320 x 480 .JPG, .GIF, .PNG Mobile
  • Dimensions: 320 x 480
  • Supported Formats: .JPG, .GIF, .PNG
  • Supported On: Mobile

Contact your Bell Media Sales rep, 416.924.6664 or bellmediasales@bellmedia.ca for more info.

Film Strip

Standard, Rich Media, Expandable Ads

Dimensions Supported Formats Rich Media Max Expanded Dimensions Supported On
300 x 600 .JPG, .GIF, .PNG 1024x768 / 768x1024 Tablet
  • Dimensions: 300 x 600
  • Supported Formats: .JPG, .GIF, .PNG
  • Rich Media Max Expanded Dimensions: 1024x768 / 768x1024
  • Supported On: Tablet

Contact your Bell Media Sales rep, 416.924.6664 or bellmediasales@bellmedia.ca for more info.

Slider

Standard, Rich Media, Expandable Ads

Dimensions Supported Formats Supported On
970 x 550 .JPG, .GIF, .PNG Tablet
  • Dimensions: 970 x 550
  • Supported Formats: .JPG, .GIF, .PNG
  • Supported On: Tablet

Contact your Bell Media Sales rep, 416.924.6664 or bellmediasales@bellmedia.ca for more info.

Standard Definition Desktop

Standard, Rich Media, Expandable Ads

Aspect Ratio Video Frame Rate Video Length Audio Initiation Companion Ad
4:3 pixel aspect ratio (0.9) 24 to 30 FPS 5 to 30 seconds Always permitted 300x250 GIF, JPG, SWF, 3rd party tag
  • Aspect Ratio: 4:3 pixel aspect ratio (0.9)
  • Video Frame Rate: 24 to 30 FPS
  • Video Length: 5 to 30 seconds
  • Audio Initiation: Always permitted
  • Companion Ad: 300x250 GIF, JPG, SWF, 3rd party tag

Contact your Bell Media Sales rep, 416.924.6664 or bellmediasales@bellmedia.ca for more info.

High Definition Desktop

Standard, Rich Media, Expandable Ads

Aspect Ratio Video Frame Rate Video Length Audio Initiation Companion Ad
1.0 square pixel aspect ratio 24 to 30 FPS 5 to 30 seconds Always permitted 300x250 GIF, JPG, SWF, 3rd party tag
  • Aspect Ratio: 1.0 square pixel aspect ratio
  • Video Frame Rate: 24 to 30 FPS
  • Video Length: 5 to 30 seconds
  • Audio Initiation: Always permitted
  • Companion Ad: 300x250 GIF, JPG, SWF, 3rd party tag

Contact your Bell Media Sales rep, 416.924.6664 or bellmediasales@bellmedia.ca for more info.

Standard Definition Tablet

Standard, Rich Media, Expandable Ads

Contact your Bell Media Sales rep, 416.924.6664 or bellmediasales@bellmedia.ca for more info.

High Definition Tablet

Standard, Rich Media, Expandable Ads

Contact your Bell Media Sales rep, 416.924.6664 or bellmediasales@bellmedia.ca for more info.

Standard Definition Mobile

Standard, Rich Media, Expandable Ads

Contact your Bell Media Sales rep, 416.924.6664 or bellmediasales@bellmedia.ca for more info.

High Definition Mobile

Standard, Rich Media, Expandable Ads

Contact your Bell Media Sales rep, 416.924.6664 or bellmediasales@bellmedia.ca for more info.

Contacts

Toronto

50 Eglinton Ave. East
Toronto, ON
M4P 1A6


Phone: 416.924.6664

Montreal

1800, McGill College
Suite 1600
Montreal, QC
H3A 3J6

Phone: 514.939.5000

Vancouver

969, Robson st.
Vancouver, BC
V6Z 2E7


Phone: 604.871.9000

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