A FIRST IN THE AMERICAS!
Omni reinvents outdoor advertising with large-format vertical signs. Michel Laprise – founder promotes the concept of the “gold rectangle” to attract magazine advertisers.
In 1992, Radiomutuel acquires a network of 925 vertical faces and grows the company through acquisitions and city contracts. Between 1992 and 2000, the company grows from 925 to 3000 advertising faces in the biggest markets in Quebec, Ontario, Alberta and British Columbia, and even Cleveland in the United States.