93.9 The River’s a unique mix of classic alternative & songs from today's best new artists is the complete essence of Adult Alternative. 93.9 The River remains the only Triple A (Adult Album Alternative) format in the Detroit/Windsor markets. Our mission is to introduce listeners to Real Rock Variety. Our DJs love music as much as you do – and that means you can expect to hear us talk less...and rock more.

CIDR The River 93.9 Key Metrics

Global Audience male vs female

  • 43%
  • 57%

Our radio offer in numbers

41,000 people
Adults 25-54

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