Native advertising

Create innovative campaigns with seamless, scalable native advertising integrations, completely organic to Bell Media’s premium environment.

Computer graphic with 5 grey tiles and 1 white tile, as well as, a grey banner along the top of the screen

What is native advertising?

Brands are increasingly turning to native advertising online for a new way to attract consumer attention. With our native advertising solutions, your creative will match the look, feel, and function of Bell Media’s exceptional content, driving superior results. Increase engagement and brand awareness with fully integrated images, video, or sponsored content.

Create quality, captivating content that aligns with your goals and objectives
Distribute by organically integrating messaging into the environment
Gain insight into audience interaction with your brand while sustaining key performance indicators

Native advertising specifications

Smartphone graphic of 2 grey tiles and a white tile, as well as, a grey banner along the top of the screen

Custom in-Article and Custom In-Feed

Custom In-Article and Custom In-Feed

Ads that mimic the surrounding site design and aesthetics. As users scroll, editorial is mixed with custom ads providing an uninterrupted flow in-feed and in-article on Bell Media websites.

Smartphone graphic of a multiple grey tiles showing a carousel

Carousel Ads

Tell your brand’s story with up to 10 swipeable tiles (images and 1 video) on article pages on Bell Media websites.

Branded editorial content

This unique collaboration allows you to align your consumer brand within Bell Media’s editorial content. It integrates your messaging directly into the organic experience of Bell Media brands and is delivered in-stream. All content is clearly identified and presented as 100% client sponsored.