Home of FIFA World Cup 26™
The FIFA World Cup 26™ is a global phenomenon, uniting millions of fans across the world. As the most-watched sporting event on the planet, it transcends borders and cultures, offering an unmatched opportunity for brands to engage with a passionate audience.
The countdown is on!
Don’t miss your chance to align your brand with this historic event.
The world’s biggest stage for your brand
For the first time, Canada, along with the U.S. and Mexico, is hosting the world’s biggest single-sport event. As the largest tournament in history, FIFA World Cup 26™ will feature 48 teams, 104 matches, and extended knockout rounds, bringing even more excitement and opportunities for brands to make an impact.
Be part of a global spectacle
The world’s biggest stage is coming to Canada, uniting fans and brands like never before. Be there as history is made.
13 matches in Canada
6 matches in Toronto
7 matches in Vancouver
Bell Media: Your gateway to FIFA World Cup 26™
The FIFA World Cup 26™ is more than just a tournament—it’s a global and cultural phenomenon, and Bell Media is your premier destination for the action. As home to Canada’s biggest news, sports, and lifestyle brands, we bring FIFA World Cup 26™ to life across every screen, delivering unparalleled reach and engagement across all platforms.
325+ hours
of live coverage
In-depth
analysis, interviews, and highlights
100+ radio stations
for extensive coverage and support
45,000+
digital and static screens across 20 cities & 5 airports
#1 brands
for daily news and brand extensions
37.5M+ followers
across Bell Media social platforms
Score big with multiplatform advertising opportunities
Experience the power of the FIFA World Cup 26™ with Bell Media. Our unique approach combines comprehensive coverage across TSN, CTV, and RDS with innovative digital strategies and collaborative brand partnerships. We deliver solutions tailored to resonate with our diverse audience, ensuring your brand message is amplified during this global spectacle.
Activation Opportunities
From pre-tournament engagement to in-game features to content integrations, connect with fans in meaningful ways across all of Bell Media’s properties.
FIFA World Cup 22™ in numbers
62%
of Canadians tuned in to FIFA World Cup 22™ on CTV, TSN, and RDS
#1
Network watched in Canada was TSN followed by CTV on the day of the final
5B
people engaged globally with FIFA World Cup 22™
Kick off your brand’s success with us
Don’t miss this incredible opportunity for your brand to be part of history and leave a lasting impression on the world stage. Sponsorship opportunities are limited – reach out to secure your spot today!