Forced perspective – Astral’s new and exciting OOH feature

Transforming digital 2D canvases into a dynamic, one-of-a-kind visual experience

Bringing OOH to life

Turn a flat video into an incredible optical illusion that stands alone when compared to typical animated or static content.

This features a 10s loop on the Yonge-Dundas roofscape or a 15s loop at Robson Granville.

Capturing the “sweet spot”

Forced perspective creates the illusion of depth by manipulating the scale and size of images based on the viewers’ vantage point called the “sweet Spot”.

Create Hype

We work with you to create a countdown or a teaser that runs before the first airing or continue running in the loop to tease. (10 or 15 sec. depending on the location)
Leverage other Astral boards around the premium site to promote the campaign executions (e.g. Bus shelters, digital formats, Lifestyle networks, etc.)
Leverage other Bell Media platforms to increase audience exposure.

The details

Work with our team of experts to bring your project to life!.

Supplier

We have selected suppliers* to work with in both markets (Toronto and Vancouver).

Only these suppliers can create the forced perspective content that will run on Astral designated boards.

Production

We need a minimum of 8 weeks in order to produce the content. Content must be created to run on a specific board. All video elements need to be produced by our selected supplier.

Cost

Production starts at $40,000 and is specific to the project (based on a 10s or 15s spot).

Contact your Astral representative for more details.

Media

Toronto – DOMYDR01
3min loop
10 sec

Vancouver – DOMRG001
4 min loop
15 sec.