Astral in F1 mode

As part of the Canadian Grand Prix, Astral has developed, for the first time, a contextual 3D extension, custom-made on the billboard at the Jacques-Cartier Bridge entrance, in Montreal.

The digital billboard, transformed into a racing car, exclusively displays advertisements from Bell Media/Astral’s Grand Prix exclusive partners in order to maximize the experience in a contextual way.

This 3D extension is one of the creative components of a Bell Media multi-platform creative media partnership tailor-made for the Canadian Grand Prix. This 360 initiative includes, among other things, a sustained on-air and digital presence across CTV, TSN, RDS, and Noovo, plus on-site activations at the racetrack site.

The impressive structure is visible at Jacques-Cartier Bridge entrance, very close to the Circuit Gilles-Villeneuve.