Artfully Crafted by Belgian Moon

Belgian Moon’s Artfully Crafted campaign sought out to bring to life and celebrate the work of art, created by Canadian artists, and the artful nature of Belgian Moon. Partnering with three Canadian artists, four unique pieces of art that represented the brand, the artists themselves, and the diverse regions of Canada were commissioned. The campaign was a true through the line approach, with artwork being leveraged across all touchpoints, starting with the brand’s signature glassware, its paid media assets, and with strategic partnerships with Mural Fest and stackt market. The campaign was bright, optimistic, and celebratory, just like the beer itself.