Bell – Habs match results

The Bell and Astral Out-of-Home teams collaborated on an engaging advertising campaign tailored to captivate hockey fans’ attention. The campaign featured thematic visuals celebrating the victories of the Montreal Canadiens, drawing a parallel between the players’ speed and Bell’s pure-fiber Internet. This initiative was synchronized with the team’s successes and broadcasted on large, exclusive Astral digital panels across the greater Montreal area immediately following the games aired on RDS. This coordinated approach crafted an immersive advertising experience, effectively immersing viewers in the excitement of hockey fever.