Canada Goose – Humanature x Briony

Canada Goose collaborated with artist Briony Douglas to create a large scale installation called Humanature x Briony at the Harbourfront Centre. Canada Goose wanted to extend the concept into an OOH campaign. Astral was able to make the idea come to life by deconstructing a transit ad case, making the bottom-half transparent in order to display a piece of the Humanature x Briony installation inside. The OOH project featured upcycled materials from Canada Goose stores across Canada.