Seneca College

Seneca College approached Astral for help developing a unique and eye-catching out-of-home campaign to establish their presence in the market among post-secondary educational institutions. With urban consumers back to work and school, Astral built a built a campaign around the face-to-face connection delivered by Transit Shelter Ads (TSA). Leveraging TSAs aptly located near Ryerson, York and U of T, targeting students with post-graduate certificate programs. Astral was able to work with the school’s media agency, twenty6two, and the City of Toronto to deliver one-of-a-kind messaging that presents Seneca College as a number one choice and a stand-out among the competition.