Converse Pride Collection

To promote its 2020 “Pride” collection that supports the LGBTQIA+ community, Converse partnered with Astral. Despite the COVID-19 pandemic, Converse wanted to make a splash in downtown Toronto: bus shelters and streetcar platforms in the Fashion District were covered in rainbow colors (in the Queen West and Spadina area). Inspired by the famous “More Colors, More Pride” flag popularized by Amber Hikes (an American civil rights activist and community organizer), the flag also includes brown and black stripes, a symbol of power, diversity and inclusion. Converse has been supporting the LGBTQIA+ community since 2015 through its “Pride” collection.