Diageo/Guinness

Looking to drive brand awareness for its iconic Irish stout Guinness, Astral partnered with Diageo to help execute a creative OOH campaign for the popular beer brand, underscoring the returning client’s messaging that there’s no better beer to celebrate St. Patrick’s Day. With a little luck of the Irish, Astral secured high-impact boards at Yonge and Dundas in Toronto, Robson Granville in Vancouver, and the Digital Column Network in Montréal. Additional contextual messaging was strategically placed in restobars across all three cities to reach maximum customers and create a memorable connection. A first in OOH, Astral was able to implement a dynamic creative for the Toronto location, featuring a pint of Guinness filling up slowly for the duration of the campaign leading up to St. Patrick’s Day.