Campbell’s Goldfish

With the launch of their new product geared towards adults, Campbell’s Goldfish decided to reach out to Astral to help make a big splash in the snack market. Using Astral’s exclusive digital space, the ad was displayed on the Yonge & Dundas Roofscape using forced perspective and featured a 10-sec loop of a robot reaching out of the screen to grab a Mega Bite Goldfish. Playing on the word “megabyte”, Campbell’s Mega Bite added a new level of whimsical entertainment to Canada’s largest horizontal screen and produced a memorable campaign.