Hotel.com

Hotels.com partnered with Astral for a highly localized campaign targeting Québecers, ensuring top-of-mind recall for last-minute getaways. Hotel.com’s successful execution included a strategic blend of digital columns, transit takeovers, vinyl ads in the Montréal subway, street furniture, the Arrivals Area at the airport, and more. This domination of the Québec market was amplified through innovative strategies like Bell Media’s Radio-to-Road real-time synch program.