Illusionarium

In December 2020, the producers of Immersive Van Gogh put the ground-breaking World Premiere experiential magic exhibit “ILLUSIONARIUM”on sale for Toronto. To promote this immersive journey through the evolution of magic where the world’s most famous illusionists share their deepest secrets, Lighthouse Immersive partnered with Astral and Bell Media. Various advertising faces across the GTA were leveraged in order to get the consumer’s attention and buy tickets to the show: Out-of-Home Static and Digital Advertising, Digital TSA, Murals and Dundas Roofscape.

The Bell Media partnership also helped Lighthouse Immersive promote ILLUSIONARIUM on several other platforms, such as Television, Radio, Digital and social media.