La Bête

La Bête, a Quebec City bar and steakhouse, collaborated with Astral Out of Home on an impactful campaign for a period of 8 weeks in the summer of 2017. On the RTC’s 800 line, we created the very first Metrobus wrap. The 800 line runs through most of the city’s major arteries and stops very close to the restaurant itself, guaranteeing lots of visibility all summer long, during festivals and the vacation season.

By wrapping the side and back of the articulated bus, and then adding a king poster, the client reached their goal of promoting its ready-to-eat take-out service.