La Boîte à Pain

To announce the opening of its 4th branch at Québec City Grand Marché, the artisanal bakery La Boîte à Pain marked the occasion with the help of Astral’s special project team! In collaboration with Triade Marketing, a bus shelter advertising face was entirely covered with real pieces of bread. A baker offered passers-by to taste one of the many kinds of breads the bakery offers at any time of the day.

For La Boîte à Pain, any time is a moment to savour great bead!