Takis Battle

Takis® and Astral brought old-school videogame battles to Vancouver, BC. As a first-to-market partnership, Takis® Battle launched on February 18th by incorporating a series of one-hour takeovers in Vancouver’s highly trafficked area – Robson Granville. Players had to move the mouth icon on their device to eat as many Takis® chips possible, while gaining flavour power-ups, like lime and hot pepper. By visiting TakisBattle.ca, pedestrians could battle it out in real-time using the OOH billboard as a game screen to showcase the take-down of their competition to all those around the area. This innovative and engaging execution brought to life Takis’® fun and intense personality with the opportunity to connect the brand with new and existing audiences.