Mercedes EQ Masters leaderboards

Mercedes EQ partnered with Astral and TSN on a sponsorship of the annual Masters Golf Tournament, which took place from April 7 to 10, 2022. The OOH campaign consisted of running Mercedes EQ brand ads on Astral digital boards for a 2-week period in all major markets across Canada – promoting Mercedes’ fleet of electric vehicles. During the last 4 days of the tournament, the digital boards featured co-branded ads with live updates of the Masters leaderboards, so those passing by wouldn’t miss a beat of the tournament action!