Prince Edward Island Tourism
MAY TO JUNE 2016
Prince Edward Island Tourism dominated Toronto TSAs and Montreal Buses using iconic PEI lifestyle images and sweeping beach landscapes that the island is famous for to encourage consumers to travel to the island this summer. To complement the campaign, they sponsored a food truck in Toronto that offered lobster rolls at lunch time.
M2 Universal
Media Agency
Prime Creative
Creative Agency
Montreal, Toronto, Ontario, Québec
Campaign Highlights
