RTC’S Chic and Cozy Cabin

In November 2020, the mayor of Quebec City invited citizens, businesses and its partners to brighten up the City and its public places to welcome the harsh winter days with a smile in a somewhat particular context. The Réseau de transport de la Capitale(RTC)called on Astral to transform a heated super shelter into a chic log cabin to bring comfort to its transit users during winter. To do this, our special projects team developed new features:

• The super shelter was wrapped(inside and out) to create a cozy ambiance, entirely designed by our creative team;
• Relaxing music was added and played within the super shelter;
• Aroma diffusers were installed;
• The lighting inside the advertising faces was modified to replicate a warm fireplace.

This campaign shows how the Astral team puts innovation first.