Survivor

Bell Media’s Québec Agency team worked with its Astral team on a big and bold out-of-home campaign to promote the launch of the exciting first season of Survivor Québec. When it comes to priorities, Bell Media considers out-of-home advertising as a pivotal part of a good marketing campaign and together, Astral and the Bell Media Québec Agency took Survivor Québec to the streets of Sherbrooke, Québec City and Montréal with physical installations, featuring the jungles of the Philippines. By incorporating visuals that referenced this season’s filming location and utilizing its exclusive real estate spaces, Astral was able to create immersive experiences with exotic-themed wraps that covered turnstiles, barricades, elevators, ticket stations, and bus shelters across Québec. In addition to various transit placements, as seen above, at the Berri-UQAM subway station in Montréal, the Survivor Québec campaign was supplemented with a digital countdown, and billboards along the highway, which acted as a dynamic reminder of the show’s premiere for drivers and passersby.