Truly Hard Seltzer

Truly Hard Seltzer, which is distributed and marketed by Moosehead Breweries, was looking for an innovative way to showcase their new, fruity flavours for an upcoming spring campaign. Astral worked with Media Experts and Arrivals & Departures to develop the Yonge Dundas Landmark TSA to showcase the exciting flavours with neon colours and exciting imagery. This campaign was also accompanied by other TSA’s around the city and multiple murals, which were aptly located in proximity to LCBOs.