Vancouver Marathon, sponsored by BMO

BMO enlisted the help of Astral to generate excitement about the upcoming Vancouver Marathon, sponsored by BMO, while simultaneously, boosting the brand’s overall awareness. By selecting site-specific, large-format billboards, BMO’s out-of-home campaign was executed successfully using Astral’s wide network of digital boards in the market. In preparation for the Vancouver Marathon, the strategically placed digital ads displayed weather-triggered information with BMO branding. The ads were featured in high-traffic areas, alongside roads that would capture traffic entering the city of Vancouver, where the marathon was held. As a result of Astral’s vast inventory and exclusive spaces, the OOH campaign utilized creative and dynamic ads that left a lasting impression, resulting in a high-impact campaign.