World Compliment Day

On March 1st, World Compliment Day, IGA wanted to take part of the national day of positivity and simultaneously give a nod to its Quebec brand bearing the same name – Compliments. Astral was able to carry out this campaign by live-broadcasting compliments that users published on the IGA Facebook page. The compliments that were posted on the Facebook page were pushed to Twitter via a hidden hashtag and subsequently broadcasted across Montreal’s transit screens and large format digital structures during the entire day.