Rules and regulations
City regulations
There are many regulations for Creative Executions, the following outlines are the basic guidelines; please note that each execution will be assessed on a case by case basis by Astral OOH and the City of Toronto and/or the City of Montreal.
City of Toronto Creative advertising guidelines
All specials projects must meet the following criteria:
- Not compromise public safety and security.
- Not alter the inside space or accessibility of the shelter in any manner.
- Deliver messaging that is acceptable to all members of the public.
Transit Shelter
BASIC GUIDELINES
- Partial glass wall wraps is permitted providing we meet TTC/City specific guidelines;
- No branding or advertising messaging is allowed on the glass, roof or floors, only on the ad faces;
- Transit shelter roofs, support posts, ad case and floors may be wrapped;
- 3-D elements may be added on the roof or outside ad face if they meet TTC/City specific guidelines;
- Audio must be opt-in and limited to 65db;
- Benches may be altered by wrapping, or may be replaced if the original footprint, height, seating and access are maintained;
- The city will not allow scents, cameras or motion sensor activated interactions.
City of Montreal Creative advertising guidelines
All specials projects must meet the following criteria:
- Not compromise public safety and security.
- Not alter the inside space or accessibility of the shelter in any manner.
- Deliver messaging that is acceptable to all members of the public.
Street Columns
BASIC GUIDELINES
- Interactive screens with video and audio content may be used if they are opt in;
- 3-D extensions may be used on top of column structures;
- The interior may be used to create show cases;
- Wrapping of column structures is permitted;
- Opt in audio executions are permitted;
- Sampling may be permitted by third party sample teams, providing we meet city specific guidelines;
- The sidewalk may be decaled (non-slip), providing we meet city specific guidelines;
- Scents are allowed.
Mega Columns
BASIC GUIDELINES
- 3-D toppers may added to Mega Columns;
- The structures may be wrapped;
- The side walk surrounding the Mega Column may be wrapped, providing we meet city specific guidelines;
- Opt In audio is permitted;
- The interior of the structure may be used to create show cases;
- Scents and third party sampling may be approved, providing we meet city specific guidelines;
- Interactive executions may be approved, providing we meet City specific guidelines.
Highway Safety Regulations
Highway Safety Code Article 306 pdf