Metro advertising
Reach your audience within Montreal’s iconic subway system.
Metro advertising with Astral’s products
Beloved by Montréalers, the STM Metro is one of the city’s most familiar features. The Metro system carries a large percentage of Montreal’s population to their homes and workplaces each day, and is the perfect place to have your transit advertising be seen by thousands.
- Connect with engaged urban consumers
- Reach commuters in a captive environment
- Choose between ten different options to maximize your campaign
Backlit station posters
These bright and highly noticeable posters are available throughout the Metro network. Visible at eye level, they allow you to target specific customers based on the stations they are placed in. The backlit posters open up endless possibilities for creativity and reach.
Platform station posters
As the largest Metro advertising format, the platform station posters accommodate more content, and allow you to target specific customers based on the stations they are placed in. This compelling format is the perfect choice for advertisers looking for high visibility to commuters on the subway platform.
Car posters
Reach out to professionals with a sought-after profile who commute daily throughout Montreal and its suburbs. Our Metro car posters are everywhere, and offer a wide reach as well as access to a captive audience. Surprise, inform and entertain them.
Subway king posters
With a format similar to our Panobus posters, the Subway King posters are the perfect way to attract the attention of passersby. Their large size and strategic placement along busy passageways in key Metro stations mean that they are exposed to mass numbers of people each day.
Station wrap
The station wrap allows you to create an immersive environment branded with your colours. It dominates the surrounding area by combining many ad formats. This exciting showcase is perfect for a product launch, and can also increase the reach and impact of an event sponsorship.
Metrovision
The Metrovision network of attention-grabbing screens displays weather, time and departure information throughout Montreal’s 68 subway stations. Advertising with Metrovision is a great opportunity to show off your most dynamic campaigns.
Digital mural
Strategically placed in busy locations, including Montreal’s Central Station, these 21 spectacular digital walls command attention. Customize them for your campaign, and prompt commuters to interact with your brand. Extensions and wrap opportunities are available.
Experiential marketing
Meet commuters as they travel and make an unforgettable impression with experiential marketing. We have predefined several zones to provide the best visibility and make the brand experience come alive. You will have the opportunity to create specific touchpoints and directly measure the performance of your campaign.
Mural
Astral’s murals cover a significant part of the station walls, making them an imposing tool for branding. They allow you to show off your campaign on a large scale and reach mass numbers of people, both on the subway platform and in the station’s passageways.
