Reporting and measurement
Measure your campaign results with Astral’s out-of-home advertising services.
Understand your campaign’s performance
Astral’s reports analyze campaign performance on a number of levels. From consumer walk-in data to insights about your audience, our reports provide actionable information to help you track your project’s effectiveness.
Campaign measurement with Astral
BASIC GUIDELINES
- Gain actionable insights by measuring online and offline attribution. Whether your campaign includes static or digital inventory, planned through an account executive or programmatically, we have the tools to show which media types are the most effective.
- Receive granular information about where and when consumers walked into your venues after media exposure. Our Verified Walk-In (VWI) reports are based on true, one-to-one device level attribution.
- Measure the true impact of your media plan by comparing the exposed audience against a control group with a Verified Walk-In (VWI) Lift Report.
- Get to know your audience with a Location Audience Behaviour (LABS) report. This report takes an in-depth look at the composition of your customers based on location, purchase, and demographic data as compared to multiple control groups.
