Targeting and planning
Reach your target audience with Astral’s out-of-home advertising services.
Discover our data-based customer insights
Astral’s unrivalled access to first party data combined with one of the largest, Canadian geo-mobile data sets, gives brands the highest quality audience targeting available. Leverage our data to understand your audience, where they go, and plan an out-of-home advertising campaign that delivers the right message at the right place.
Campaign targeting with Astral out-of-home
BASIC GUIDELINES
- Improve the efficiency of your media investments with audience-based planning. As part of the Bell family, we offer rich, first-party Canadian data, collected at scale, rigorously filtered, and applied with precision.
- Use our first-party Bell database of 10+ million devices to build a custom audience profile, based on reliable demographic and psychographic traits, online browsing behaviours, and device attributes.
- Enrich your audience profile with geo-mobile characteristics from our pool of million of devices. After all, where we spend our time says a lot about who we are and what we are interested in.
- Eliminate noise by concentrating attention only on devices within tightly defined geo-fences in front of our out-of-home advertising faces.
