+73% new visitors growth for Québec-based insurance company
October 29, 2025
Strategic targeting boosts reach and market share
In a highly competitive environment, ClicAssure wanted to increase brand awareness by targeting potential insurance consumers. Leveraging the power of Bell Marketing Platform, the company launched a highly targeted campaign delivered within a premium television environment.
This strategic approach successfully enhanced brand recognition and generated tangible, measurable results.
Behavioral Targeting and Strategic Activation
By using Bell Audience Manager (BAM), the brand was able to target individuals who had recently visited insurance-related websites. This behavioral approach ensured that impressions reached users already in the decision-making mindset, significantly increasing the likelihood of engagement and conversion.
Activated through the SAM (Strategic Audience Management), the campaign aired on premium linear TV channels, allowing for precise targeting of potential insurance customers and supporting market share growth.
Validating a data-driven strategy
Bell Attribution Insights (BAI) confirmed that the strategy had indeed altered perceptions and driven online engagement:
- 36% of online traffic came from exposed households
- 73% new visitors on client website
- 16% more online visits among exposed audiences (vs. unexposed)
“As a result of our summer TV campaign with Bell Media, we observed significant growth in brand awareness. Through precise audience targeting and Bell Media’s technology, we were able to reach clients at the right time, while they were actively shopping for insurance.
Furthermore, Bell Media’s detailed reporting gave us a better understanding of our target clientele’s demographic profile. Today, these insights help us optimize all our campaigns on various communication channels.”
Francis Roussin – Marketing Manager, ClicAssure
Conclusion
By combining the depth of Bell’s First Party Data, the precision of SAM, and the power of BAI, ClicAssure managed to lift awareness, online traffic and engagement.
In a saturated industry, the campaign demonstrated how strategic targeting at scale can make a real difference.
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Get startedSources: Bell internal data/Bell Attribution Insights; client testimonial
