Investment platform grows awareness and consideration on BNN Bloomberg

Reaching audiences in trusted financial news environments can significantly strengthen brand impact. BNN Bloomberg viewers are highly engaged with financial markets, investing, and economic news, creating a natural environment for financial services advertising.

A financial services advertising campaign on BNN Bloomberg connected a Canadian investment platform with viewers actively following markets, investing, and business news

Campaign performance was measured using Bell Attribution Insights and YouGov BrandIndex, comparing BNN Bloomberg viewers with non-viewers across key brand and behavioural metrics.

Stronger brand impact among viewers

Compared with non-viewers, audiences exposed to BNN Bloomberg advertising showed significantly stronger brand engagement:

• Nearly 1 in 2 viewers aware of the brand, compared with less than 1 in 3 non-viewers
• Almost 1 in 5 viewers recalled seeing the advertising, compared with fewer than 1 in 10 non-viewers
• More than four times higher likelihood to consider opening an account

Advertising also drove measurable action.

Households exposed to BNN Bloomberg were more likely to visit the brand’s website, generating a +6% lift in website traffic.

The bottom line

Advertising alongside trusted financial news can amplify brand impact. This financial services advertising case study shows how BNN Bloomberg advertising helped increase awareness, drive website traffic, and strengthen brand perception among financially engaged Canadian audiences.

Source: YouGov BrandIndex Q1 2025, Four Week Rolling Average