Luxury automotive success: 6x lift in purchase intent with data-driven TV

Accelerating automotive results with SAM and Bell First Party Data

A leading luxury automotive brand aimed to boost visibility, shift consumer perception, and drive purchase intent, all while maintaining the broad awareness benefits of TV. To meet these goals, the brand turned to Bell Media’s proprietary advertising tools: SAM (Strategic Audience Management).

Precision audience building

Using Bell Audience Manager, a custom audience segment was developed to identify Canadians in-market for luxury vehicles. This included:

• Adults aged 26–55 
• Household income of $100K+
• Bell Mobility users who visited luxury auto or automotive news/review sites within the last 6 months

TV activation with SAM

The curated audience was activated through SAM across Bell’s linear TV network, allowing the brand to retain the scale and impact of traditional TV while reaching those most likely to engage.
SAM delivered on guaranteed impressions and achieved a +100 audience index, further validating the accuracy and effectiveness of the targeting.

Proven brand lift

Bell partnered with YouGov to assess the impact of the campaign using an exposed vs. control methodology. The results confirmed the effectiveness of the strategy:

• 6x more likely to consider purchasing
• 4x more likely to recommend the brand
• 59% of exposed viewers said the ad resonated with them
• 25% enjoyed the ad and 62% viewed the brand more favourably after viewing the ad

Conclusion

By combining Bell First Party Data with the targeting precision of SAM, this luxury automotive brand was able to deliver a campaign that moved consumers through the funnel, generating strong brand affinity, increased purchase consideration, and strategic reach at scale.

Source: Bell First Party Data/Bell Attribution Insights and YouGov Canada Brand Lift Study conducted in partnership with Bell Media. Results based on exposed vs. control group methodology.