Overall increase of 49% for cosmetics brand

Data-driven strategy fuels growth in a competitive market

In a highly competitive industry, IDC Dermo was looking to grow market share by targeting potential beauty-product purchasers. Leveraging the power of Bell Media’s advanced tools, the brand orchestrated a highly targeted campaign that lifted branded awareness and generated tangible results.

Building a high-value beauty audience

Using Bell Audience Manager (BAM), the brand identified and built a custom audience of beauty enthusiasts who had recently visited cosmetics websites. This precision targeting put the campaign in front of shoppers already in the market, maximizing the chances of action.

Executing with precision through SAM

The campaign was executed using SAM to target beauty enthusiasts on premium linear TV channels. The outstanding results demonstrate the power of this strategy:

• The campaign powered a new product launch that became the brand’s top seller, with 1.8x more units sold than the #2 product 
• The campaign focused on the advertised products generated 30% of the brand’s growth during the period, contributing to an overall 49% increase for IDC Dermo across all products and points of sale

Bell Attribution Insights reveals the impact

Bell Attribution Insights confirmed that the strategy drove online engagement:

• 34% of online traffic came from exposed households 
• 44% more online visits among exposed audiences (vs. unexposed) 
• Strategic audience index was 106, validating the campaign’s effectiveness and relevance

Conclusion

By combining the depth of Bell’s First Party Data, the precision of SAM, and the power of Bell Attribution Insights, IDC Dermo managed to grow sales, online traffic, and engagement. This client success story shows that in even the most competitive categories, smart targeting drives impact at scale.