Digital video advertising

Get your message seen and heard by our online audience, on the device of their choice. Bell Media’s premium content drives ad engagement and completion, and we deliver more impressions than any other publisher in Canada.

Person sitting at a table scrolling on a tablet

What is video advertising?

Video advertising is an exciting full motion format that captures the attention of Bell Media viewers. At Bell Media, our video assets allow you to easily reach your target audience. With non-skippable formats and impressive completion rates, we offer the perfect platform for online video advertising in Canada. Our innovative, high-impact video will take your campaign to the next level.

Number 1 Top Canadian video publisher

68 million monthly video streams

Source: Comscore, Triton, Q2 2023

Video advertising metrics

Woman playing video content online streaming, running short clip on digital tablet.

In-view and completion rate

Bell Media’s video viewability and completion rates show the full value of video advertising.

Video hours

Nearly one out of every three minutes spent with ad-supported premium video from a Canadian publisher is viewed on Bell Media.

Video advertising formats

In-stream video

In-stream video (pre-roll and mid-roll)

Video ads can run before and in between the programming content. These ads can run for up to 30 seconds without being skipped. Pre-roll and mid-roll ads are available across desktop, mobile web, mobile apps, and emerging platforms.

Connected TV

Also called over-the-top (OTT), this is television connected to the internet for streaming video content. As a growing trend in Canada’s digital marketplace, provide additional reach to your target audience with in-stream video ads: pre- and mid-roll available on Bell Media apps delivered through connected devices onto the big screen.

Outstream

Outstream video expands within the article content as the unit is scrolled into view. This reader-friendly format displays on both desktop and mobile websites. Its high viewability increases engagement and brand awareness

Homebox

High-impact video pushdown auto-plays on desktop and mobile web across multiple verticals and collapses once complete. Sound is user-initiated

Video App Interstitials

Full-screen ad unit with video auto-plays in both portrait and landscape orientations in-app on mobile and tablet devices. Sound is user-initiated.

Vertical Video

These video-formatted display ads, also called Mobile in-unit vertical video, play in a vertical (portrait) orientation rather than the typical horizontal (landscape) orientation. Available via 300 x 600 or video app interstitials.