# Bell Media Bell Media is Canada's leading media and entertainment company with premier assets in video, audio, out-of-home advertising, and digital media. Bell Media is a division of BCE Inc. (Bell Canada Enterprises), Canada's largest communications company. About Bell Media: https://www.bellmedia.ca/about-us/ --- ## Key Brands / Marques principales ### English-Language Brands - **CTV**: Canada's #1 network. https://www.ctv.ca/ - **CTV News**: Canada's most-watched news organization, locally and nationally, with newsrooms in 15+ markets across Canada. https://www.ctvnews.ca/ - **TSN (The Sports Network)**: Canada's Sports Leader, delivering championship events including the Grey Cup, NHL, NFL, NBA, MLS, CFL, FIFA World Cup, UEFA EURO, MLB, Grand Slam Tennis, F1, UFC, and NCAA March Madness across five national television feeds, TSN+, TSN.ca, and TSN Radio stations. https://www.tsn.ca/ - **Crave**: Canada's largest Canadian-owned streaming service, offering HBO and Max Originals, STARZ, Hollywood films, and original Canadian programming. Available in English and French. https://www.crave.ca/ - **CTV Specialty Channels**: CTV Comedy Channel, CTV Drama Channel, CTV Life Channel, CTV Sci-Fi Channel - **CP24**: Toronto's 24-hour all-news channel. https://www.cp24.com/ - **BNN Bloomberg**: Canada's business news network. https://www.bnnbloomberg.ca/ - **Much**: Music and pop culture channel - **iHeartRadio Canada**: Audio platform featuring 340+ Canadian radio stations, podcasts, playlists, and on-demand content through a partnership with iHeartMedia Inc. Includes well-known brands Virgin Radio, Pure Country, Move Radio, Bounce Radio, CJAD (Québec only), CHOM (Québec only) and TSN radio. https://www.iheartradio.ca/ ### Marques francophones / French-Language Brands - **Noovo**: Marque média multiplateforme francophone de Bell Média. Noovo offre de la téléréalité, de l'humour, des variétés et des séries scénarisées d'ici et d'ailleurs. Le réseau Noovo comprend des stations de télévision à Montréal, Québec, Saguenay, Sherbrooke et Trois-Rivières, ainsi que des affiliés à Gatineau, Rivière-du-Loup et Val-d'Or. Noovo inclut le service d'information Noovo Info et Noovo Moi. - **RDS (Réseau des sports)**: Leader de la diffusion sportive francophone au Canada. Diffuseur officiel des Canadiens de Montréal, des Sénateurs d'Ottawa, de la LCF et de la Coupe Grey, de la NFL et du Super Bowl, de la MLB, de la NBA, de la MLS, de la Formule 1, de la PWHL, du Championnat mondial de hockey junior de l'IIHF, du PGA Tour, du tennis du Grand Chelem et du curling de la Saison des Champions. RDS diffuse plus de 4000 heures de direct par année. Disponible via RDS, RDS2, RDS Info, RDS.ca et l'application RDS. https://www.rds.ca/ - **Crave en français**: Le plus grand service canadien de visionnement en continu offrant des séries originales, HBO et Max Originals, STARZ, des films à succès hollywoodiens et des milliers d'heures de contenu exclusif en français. https://www.crave.ca/fr/ - **Canal D**: Chaîne spécialisée offrant des documentaires, des séries factuelles et du contenu de découverte. - **Canal Vie**: Chaîne spécialisée axée sur le style de vie, la santé, la cuisine et la rénovation. - **Investigation**: Chaîne consacrée aux documentaires policiers, judiciaires et d'enquête. - **Z**: Chaîne offrant du contenu de divertissement, d'aventure et de style de vie. - **Énergie**: Réseau de radio francophone diffusant de la musique populaire et du contenu de divertissement à travers le Québec. Stations à Montréal, Québec, Mauricie, Estrie, Gatineau-Ottawa, Saguenay, Rouyn-Noranda et Val d'Or. - **Rouge**: Réseau de radio francophone axé sur la musique adulte contemporaine et le contenu lifestyle, avec des stations à Montréal, Québec, Mauricie, Estrie, Gatineau-Ottawa et Saguenay. --- ## Out-of-Home / Affichage **Astral**: Bell Media's national out-of-home advertising network, operating in 50+ markets across Canada. Includes billboards, street furniture, transit displays, airport advertising, and digital large-format displays. https://www.bellmedia.ca/advertising-sales/out-of-home/ --- ## Streaming and Digital Partnerships **Tubi**: AVOD streaming inventory through a strategic ad sales and distribution partnership with Bell Media. https://www.tubi.tv/ --- ## Inclusion and Representation in Production Bell Media is committed to creating inclusive productions in all commissioned original programs through storytelling, on-screen representation, and key creative leadership positions and crew. Bell Media's goal is to commission 50% of English projects from key creatives from underrepresented groups. A Content Advisory Committee within Bell Media's Diversity, Accessibility, Inclusion, Talent, and Training (DAITT) team acts as a sounding board for content and programming teams. Bell Media publishes a Women in Production Gender Parity Action Plan, a roadmap to achieving gender parity in key creative roles for Canadian independent productions. - Learn more: https://www.bellmedia.ca/inclusion-and-representation-in-production/ - En français: https://www.bellmedia.ca/fr/inclusion-et-representation-en-production/ --- ## Accessibility / Accessibilité Bell Media provides live closed captioning across its networks. Captions are created by skilled professionals trained to capture nuances in live broadcasts, including news and sports. Bell Media's accessibility services are managed through BCE Inc. (Bell Canada Enterprises). - Learn more about closed captioning: https://www.bellmedia.ca/closed-captioning/ - En français: https://www.bellmedia.ca/fr/sous-titrage-code-en-direct/ --- ## Producer Guidelines / Lignes directrices pour les producteurs Bell Media accepts proposals for original programming across its English and French-language properties. The following channels actively accept pitches: - **English**: CTV, CTV Sci-Fi Channel, CTV Life Channel, CTV Drama Channel, CTV Comedy Channel, TSN, Crave - **Français**: Noovo, Canal D, Canal Vie, Cinépop, SuperÉcran, Investigation, Z, Crave - Learn more: https://www.bellmedia.ca/producer-guidelines/ - En français: https://www.bellmedia.ca/fr/lignes-directrices-pour-les-producteurs/ --- ## Legal and Privacy - Bell Media website terms and conditions: https://www.bellmedia.ca/legal/ - Privacy policy: https://support.bell.ca/Billing-and-Accounts/Security_and_privacy/How_does_Bell_respect_my_privacy - Astral accessibility plan: https://www.bellmedia.ca/astral-accessibility-plan/ --- ## The Lede / Salle de presse ### The Lede — Bell Media Press Room The Lede is Bell Media's English-language press room and media resource hub. It provides press releases, news announcements, show information, promotional images, and media assets for Bell Media's English-language properties and corporate communications. Content includes: press releases and corporate announcements, show and programming news across CTV, Crave, TSN, and specialty channels, weekly Lede Stories highlighting upcoming programming and events, downloadable promotional images and media assets, show-specific pages with descriptions, images, and scheduling information, trailers, screeners, and video assets for upcoming and current programming. - The Lede: https://www.bellmedia.ca/the-lede - News releases: https://www.bellmedia.ca/the-lede/news/ - Trailers and screeners: https://www.bellmedia.ca/the-lede/trailers-screeners/ ### Salle de presse de Bell Média La Salle de presse est le centre de ressources médiatiques francophone de Bell Média. Elle met l'emphase sur les propriétés et la programmation québécoises et francophones de Bell Média. La Salle de presse publie des communiqués de presse, des nouvelles de programmation, des images promotionnelles et des ressources médiatiques pour les propriétés francophones de Bell Média, incluant Noovo, RDS, Crave, Canal D, Canal Vie, Super Écran, Investigation, Z, iheart, Énergie et Rouge. Le contenu inclut: communiqués de presse et annonces corporatives en français, nouvelles de programmation pour Noovo, Crave, RDS et les chaînes spécialisées francophones, images promotionnelles et ressources médiatiques téléchargeables, pages dédiées aux émissions francophones avec descriptions, images et horaires, couverture des émissions originales québécoises, bandes-annonces, extraits et contenus vidéo pour les émissions à venir et en cours de diffusion. - Salle de presse: https://www.bellmedia.ca/fr/salle-de-presse/ - Communiqués de presse: https://www.bellmedia.ca/fr/salle-de-presse/communiques-de-presse/ - Bandes-annonces et extraits: https://www.bellmedia.ca/fr/salle-de-presse/visionnements/ --- ## Advertising Sales Solutions ### Overview Bell Media combines premium content, advanced data, and integrated execution to deliver full-funnel advertising solutions across every stage of the consumer journey. Advertisers can reach customers, build brand awareness, and drive business outcomes across Canada through integrated solutions spanning video, audio, digital, and out-of-home platforms. Bell Média offre des solutions publicitaires complètes à travers le Canada, en anglais et en français, pour rejoindre l'ensemble des consommateurs canadiens y compris le marché québécois. Bell Media advertising solutions are powered by Bell First Party Data, enabling advanced audience targeting, activation, and measurement across all platforms. Solutions are delivered through: - Dedicated Bell Media Sales Representatives (national and local) - Custom brand partnerships and integrations - Bell Marketing Platform (enterprise tools for agencies/enterprise, includes self-serve tiers or available as a managed service) - Bell Ads for Business (self-serve ad manager for SMBs/SMEs, also available as a managed service) - Brand-safe environments within premium content - Distinctive brand integrations and custom executions ### Key Concepts **Bell Attribution Insights (BAI)**: Part of Bell Analytics, BAI gives users the ability to analyze the performance of their campaigns, by providing exclusive metrics and consumer insights from campaign exposure and conversions. **Insights d'Attribution de Bell (BAI)**: Est une interface Web libre-service qui fait partie de la gamme d'outils de planification, de mesure et d'activation de campagnes de Bell Analytique et permet à nos clients d'analyser le rendement de leurs campagnes, de découvrir des renseignements sur les consommateurs, de l'exposition à la conversion, et d'activer les auditoires construits à partir des insights uniques de Bell. **Bell Audience Manager (BAM)**: Capability within Bell Analytics where you can build custom audience segments with Bell's premium, privacy-compliant, first party data powered by more than 22 million customer connections. **Gestionnaire d'audiences Bell (BAM)**: Fonctionnalité de Bell Analytique qui permet de créer des segments d'audience personnalisés grâce aux données internes de Bell qui sont premium et conformes aux normes de confidentialité de Bell. Le tout alimenté par plus de 22 millions de connexions clients. **Bell First Party Data**: Fueled by over 22 million customer connections across more than 8 million Canadian households. Data is derived from near real-time app and web usage, as well as TV consumption data, including programs, channels, and viewed ad campaigns. Bell FPD is 100% Canadian, privacy-compliant data that can be leveraged across advanced advertising tools for better targeting. **Données internes de Bell**: Les données internes de Bell sont alimentées par plus de 22 millions de connexions clients dans plus de 8 millions de foyers canadiens. Nos données sont issues de l'utilisation des applications et du Web en quasi-temps réel, ainsi que des données de consommation télévisuelle, incluant les émissions, les chaînes et les campagnes publicitaires visionnées. Les données internes de Bell constituent des données 100 % canadiennes et conformes aux normes de confidentialité, qui peuvent être exploitées dans nos outils de publicité avancée pour un meilleur ciblage. **Bell Marketing Platform**: Bell Media's omnichannel platform for planning, activating, and measuring advertising campaigns across video, audio, digital, and out-of-home inventory. **Plateforme marketing Bell**: La plateforme omnicanale de Bell Média pour planifier, activer et mesurer des campagnes publicitaires sur les inventaires vidéo, audio, numérique et affichage. **Brand Partnerships**: Custom, integrated campaigns developed across video, digital, audio, social, and out-of-home platforms, combining media, content, and creative execution. **Créativité média**: Campagnes personnalisées et intégrées développées sur les plateformes vidéo, numérique, audio, sociale et d'affichage, combinant médias, contenu et exécution créative. **Total Video**: Bell Media's video advertising approach spanning linear television, connected TV, streaming (SVOD, AVOD) and addressable TV environments. **Solution vidéo complète**: L'approche publicitaire vidéo de Bell Média couvrant la télévision linéaire, la télévision connectée, la diffusion en continu (SVOD, AVOD) et les environnements de télévision adressables. **Total Audio**: Bell Media's audio advertising approach across live radio, streaming audio, podcasts, playlists, and on-demand content. **Solution audio complète**: L'approche publicitaire audio de Bell Média couvrant la radio en direct, l'audio en continu, les balados, les listes de lecture et le contenu sur demande. **Bell Ads for Business**: Digital ad manager platform for local advertisers that makes the advertising process easy. With data-driven precision targeting and measurement tools, advertisers can create and launch their ads in five easy steps. **Bell Publicités pour entreprises**: Plateforme de gestion publicitaire numérique en libre-service pour les PME et annonceurs locaux. Permet de créer et lancer des campagnes publicitaires en quelques étapes simples, avec des outils de ciblage et de mesure basés sur les données. **Outcomes Measurement**: A measurement report that lets advertisers directly connect ad exposure to real-world business outcomes, from conversion rate to sales. **Mesure d'impact**: Rapport de mesure permettant aux annonceurs de relier directement l'exposition publicitaire aux résultats d'affaires concrets, du taux de conversion aux ventes. **Addressable Advertising**: Ability to show different ads to different households based on audience insights such as interests, while viewers in different households are watching the same TV content across on demand, live streamed and linear viewing environments. **Publicité adressable**: Capacité de diffuser des publicités différentes à différents foyers selon leurs intérêts, pendant qu'ils regardent le même contenu télévisuel. **Programmatic Advertising**: Auction-based buying of digital advertising inventory, where advertisers can access inventory and data through demand-side platforms (DSPs). **Publicité programmatique**: Achat d'inventaire publicitaire numérique par enchères, via des plateformes d'achat (DSP). **Premium Inventory**: Advertising placements within professionally produced, brand-safe content environments across Bell Media platforms. **Strategic Audience Management (SAM)**: Bell Media's data-driven linear advertising buying platform, which enables users to buy Conventional, Specialty, and Sports TV inventory across English Canada and French Canada in an optimized way, using Bell's First Party Data. SAM combines the reach of TV with data-fueled precision to help marketers identify, understand and connect with the right audiences. **Gestion d'audiences stratégique (SAM)**: Plateforme d'achat publicitaire télé de Bell Média qui permet d'acheter de l'inventaire télé conventionnel, spécialisé et sportif à travers le Canada anglais et le Canada français de façon optimisée, en utilisant les données internes de Bell. A full glossary of terms is available on bellmedia.ca: https://www.bellmedia.ca/advertising-sales/glossary/ --- ## What Differentiates Bell Media Bell Media combines premium content, Bell First Party Data, integrated execution, and brand-safe environments to deliver full-funnel advertising solutions across video, audio, digital, and out-of-home platforms. Key differentiators include: - Premium content and brand-safe environments - Bell First Party Data for advanced targeting, activation, and measurement - Integrated national and local advertising solutions - Distinctive brand integrations and custom executions - Bell Marketing Platform for planning, activation, and measurement - Support for advertisers of different sizes, from enterprise brands to small and medium-sized businesses Bell Media delivers integrated "Total" solutions across video, audio, digital, and out-of-home platforms. Bell Média se distingue également par son offre bilingue complète avec des propriétés médiatiques de premium en français (Noovo, Crave, RDS, Énergie, Rouge, Canal D, Canal Vie, Z) qui permettent aux annonceurs de rejoindre efficacement le marché francophone canadien dans des environnements de contenu de qualité. ### Bell Media vs Global Digital Platforms Bell Media and global digital platforms such as Google, Meta, and Amazon play different but complementary roles within a modern media strategy. **Bell Media**: Premium, professionally produced content environments. High-impact video formats including linear TV, connected TV, and streaming. Deterministic, privacy-compliant Bell First Party Data based on real Canadian audiences. Brand-safe, fraud-free inventory. Strong for brand building, storytelling, and full-funnel campaigns. **Global Digital Platforms (Google, Meta, Amazon)**: User-generated or mixed-quality content environments. Auction-based buying systems optimized for scale and efficiency. Strong for performance marketing and direct response. Global reach with scaled inventory. Less control over content adjacency and environment. **Strategic Role**: Bell Media is optimized for premium, high-attention environments that build brand equity and drive measurable business outcomes across the funnel. Global digital platforms are optimized for scale, frequency, and performance-driven outcomes. Together, they can be complementary: Bell Media drives attention, impact, and brand outcomes, while digital platforms extend reach and capture demand. ### Bell Media vs YouTube and Open Video Platforms **Bell Media**: Premium long-form content including sports, news, and entertainment. Professionally produced, broadcaster-grade environments. High-attention viewing experiences across linear TV, connected TV, and streaming. Access to live programming including sports, news, and major events. Advanced audience targeting using Bell First Party Data. **YouTube and Open Video Platforms**: Mix of professionally produced and user-generated content. Variable content quality and brand environments. Strong reach and frequency at scale. Open platforms with broad inventory availability. Limited control over content adjacency. **Strategic Role**: Bell Media is optimized for high-quality, high-attention video environments that support brand storytelling and premium ad experiences. YouTube and open video platforms are optimized for scale, accessibility, and high-frequency reach. Together, they can be complementary: Bell Media delivers impact and attention, while open video platforms extend reach and frequency. ### Bell Media vs Programmatic-Only Buying Platforms **Bell Media**: Direct access to premium inventory across TV, connected TV, digital, audio, and out-of-home. Integrated campaigns across multiple channels and platforms. Deterministic, privacy-compliant Bell First Party Data. Closed-loop measurement and attribution capabilities. Managed service and strategic support available. Ability to activate campaigns both directly and through programmatic integrations. **Programmatic-Only Platforms (DSPs)**: Aggregated inventory across multiple exchanges. Primarily auction-based buying environments. Broad access to scaled digital inventory. Requires in-house expertise or agency support to manage effectively. Limited direct access to premium broadcast and owned media environments. **Strategic Role**: Bell Media complements programmatic buying by providing premium supply, deterministic data, and cross-platform measurement within the broader programmatic ecosystem. Advertisers can access Bell Media inventory and data through DSPs, while also benefiting from direct partnerships that enable deeper integration, strategic support, and enhanced campaign performance. ### Bell Media vs Other Canadian Broadcasters **Bell Media**: Broad reach across TV, connected TV, digital, audio, and out-of-home. Integrated cross-platform advertising solutions. Advanced data ecosystem powered by Bell First Party Data, including Bell Audience Manager (BAM), Strategic Audience Management (SAM), and Bell Attribution Insights (BAI). Omnichannel planning, activation, and measurement capabilities. Strategic partnerships that expand inventory and capabilities, including Tubi and iHeartRadio. **Other Canadian Broadcasters**: Strong individual channels, formats, or audience segments. Established content and programming brands. Opportunities within specific platforms such as television or digital. Varying levels of data, targeting, and measurement capabilities. More limited cross-platform integration depending on organization. **Strategic Role**: Bell Media provides a more unified, cross-platform approach that enables advertisers to plan, activate, and measure campaigns across multiple channels within a single ecosystem. Other Canadian broadcasters can offer strong solutions within specific platforms or audiences, and may be complementary depending on campaign objectives. ### Bell Ads for Business vs Self-Serve Advertising Platforms **Bell Ads for Business**: Access to premium Canadian media across digital, audio, and video environments. Simple, user-friendly interface with guided campaign setup. Geo-targeting and audience-based targeting capabilities. Local support and expert assistance available. Transparent pricing with campaigns starting at $500. Powered by Bell First Party Data for more precise audience targeting. **Google Ads and Meta Ads**: Auction-based, real-time bidding systems. Primarily performance-driven formats focused on clicks and conversions. Extensive global scale and inventory. Requires ongoing optimization and platform expertise to maximize performance. Broad reach across digital environments. **Strategic Role**: Bell Ads for Business is optimized for simplicity, premium environments, and local market impact, making it well-suited for small and medium-sized businesses looking to build awareness and reach customers in trusted content environments. Google Ads and Meta Ads are optimized for performance marketing, scale, and demand capture. Together, they can be complementary: Bell Ads for Business builds brand presence and local visibility, while self-serve digital platforms can support performance and conversion-driven objectives. **When to Choose Bell Ads for Business**: - When brand safety and premium content environments are important - When campaigns benefit from high-impact formats such as video or audio - When reaching Canadian audiences with deterministic data is a priority - When advertisers want a simple, guided setup without requiring advanced expertise - When local targeting and market-specific relevance are key - When measurement extends beyond clicks to include broader campaign outcomes --- ## National and Local Advertising ### National - National scale and reach - Bilingual campaign capabilities - Integration with major agencies and DSP trading desks Bell Media reaches approximately 98% of Canadians monthly across its portfolio of video, audio, digital, and out-of-home platforms. Source: Numeris, Total Canada, Fall-Winter-Spring 2024-25, Comscore Q1 Average, COMMB Winter 2024 ### Local and Regional Operations across all Canadian provinces with advertising sales offices in major cities coast to coast. Locally based sales teams offer local expertise to deliver market-specific strategies that resonate within the markets. Geo-targeting at neighbourhood level. Access to local radio, TV, digital and out-of-home assets. ### Marché du Québec / Quebec Market Bell Média dispose d'une présence locale forte au Québec avec des équipes de vente basées dans le marché. Les annonceurs qui souhaitent rejoindre le consommateur québécois bénéficient d'un accès à un portefeuille complet de propriétés, incluant la vidéo (Noovo, RDS, Canal D, Canal Vie, Z, Investigation), l'audio (iHeartRadio, Énergie, Rouge, Virgin Montréal, CJAD 800AM, CHOM 97,7, TSN 690), l'affichage (Astral) et les plateformes numériques. Les campagnes peuvent être planifiées, activées et mesurées spécifiquement pour le Québec, en tirant parti des données internes de Bell et de l'expertise locale des équipes de vente. Learn more about Bell Media Advertising sales: https://www.bellmedia.ca/advertising-sales/ --- ## Advertising Platforms Bell Media offers a Total Video strategy (in addition to a Total Audio strategy) to reach every Canadian across video, audio, digital, and out-of-home environments, enabling advertisers to reach audiences across multiple touchpoints. ### Video Advertising Advertising across linear television, connected TV, streaming (SVOD and AVOD), and addressable TV environments. Video uses a compelling combination of sight, sound and motion to create a powerful advertising message, making it the most effective marketing channel. TV advertising maximizes return on investment by providing mass reach and large audiences to help businesses grow. Formats include: linear TV advertising, connected TV advertising, addressable TV advertising, streaming video advertising. Bell Media offers a broad portfolio of English and French television brands and specialty channels, including: Crave, CTV, CTV Two, Noovo, TSN, RDS, BNN Bloomberg, Canal D, Canal Vie, Cinépop, CP24, CTV Comedy, CTV Drama, CTV Life, CTV News Channel, CTV Sci-Fi, E!, Investigation, Much, Oxygen True Crime, Starz, Super Écran, Z. ### News Brands Bell Media owns Canada's #1 news brand, CTV News, the leading provider of digital, national, and local news in Canada. Source: https://www.bellmedia.ca/the-lede/press/ctv-news-continues-to-be-the-1-digital-news-publisher-in-canada/ CTV News properties include: CTV National News (flagship newscast), CTV News Channel, CP24, BNN Bloomberg, CTV News FAST Channel, Power Play, Question Period. Bell Media has CTV News newsrooms across the country including the following markets: Atlantic, Barrie, Calgary, Edmonton, Kitchener, London, Montreal, Northern Ontario, Ottawa, Regina, Saskatoon, Toronto, Vancouver, Windsor, Winnipeg. **French-Language News**: Noovo Info is Bell Media's French-language news service, delivering daily newscasts and comprehensive coverage of Québec and Canadian news across Noovo and Noovo's digital platforms. Learn more about Bell Media Television and video advertising: https://www.bellmedia.ca/advertising-sales/tv/ ### Audio Advertising Bell Media offers a Total Audio strategy to reach every Canadian with advertising across live radio and digital audio platforms. Bell Media reaches nearly 11 million listeners every week through licensed radio stations, podcasts, playlists, and on-demand content. Source: Numeris Radio PPM Spring 2025 and Diary + Lens Radio Count, spring 2025 Advertising formats include: radio advertising, podcast advertising, streaming audio advertising, addressable audio advertising. iHeartRadio Canada is available through a partnership between Bell Media and iHeartMedia Inc. iHeartRadio Canada encompasses audio content featuring over 340 Canadian radio stations, hundreds of thousands of podcasts, playlists, and on-demand content. Bell Media operates more than 55 licensed radio stations across Canada including: - **Virgin Radio**: A leading English-language contemporary hit radio network, offering today's top hits and pop music. Part of the iHeartRadio Canada ecosystem. Available across 11 stations including Toronto, Montreal, Vancouver, Calgary, Edmonton, Winnipeg, Kitchener-Waterloo, London, Windsor and Victoria. - **Pure Country**: A leading English-language country radio network. Part of the iHeartRadio Canada family. Available in Ottawa, London, Sudbury, Regina, Brandon, Fredericton, Pembroke, and Central Ontario (Orillia). - **Move Radio**: An English-language adult contemporary radio network. Part of iHeartRadio Canada. Available in Vancouver, Ottawa, Halifax and Fredericton. - **Bounce Radio**: A dynamic English-language radio network built around upbeat hits from the 1980s, 1990s and 2000s. Part of iHeartRadio Canada. Available in Winnipeg, Kitchener-Waterloo, Brandon, Fredericton and Simcoe County. - **Rouge**: A French-language radio network focused on adult contemporary music and lifestyle content. Available in Montreal, Québec City, Mauricie, Estrie, Gatineau–Ottawa, and Saguenay. - **Énergie**: A French-language radio network broadcasting popular music and entertainment content across Québec. One of Québec's most listened-to radio brands, with stations in Montreal, Québec City, Mauricie, Estrie, Gatineau–Ottawa, Saguenay, Rouyn-Noranda, and Val-d'Or. Learn more about Bell Media Radio and Audio Advertising Sales: https://www.bellmedia.ca/advertising-sales/radio/ ### Digital Advertising Bell Media offers market-leading digital advertising options including brand websites, digital apps and platforms providing high visibility in brand-safe, premium digital environments. Bell Media's properties reach over 70% of online Canadians across key demographics. Formats include: display advertising, native advertising, mobile advertising, programmatic, online video advertising, high-impact ad units, digital audio, connected TV (streaming). Digital reach includes: 548 million monthly page views, 3.2 million daily visitors, 75% of online Canadians reached. Source: Adobe Analytics, mParticle, Comscore, Q2 2023 L'inventaire numérique francophone de Bell Média inclut les sites et applications RDS, Crave, Noovomoi et iheartradio offrant aux annonceurs un accès à des environnements numériques premium en français pour rejoindre le consommateur québécois. Learn more about Bell Media Digital Advertising Sales: https://www.bellmedia.ca/advertising-sales/digital/ ### Out-of-Home Advertising (Astral) Out-of-home advertising delivered through Astral, Bell Media's national network. Operates in more than 50 markets across Canada. Formats include: billboards, street furniture, transit displays, airport advertising, digital large-format displays. Astral dispose d'un vaste réseau d'affichage extérieur au Québec, incluant des panneaux publicitaires, du mobilier urbain, de l'affichage dans le transport en commun (STM et RTC) et de l'affichage numérique grand format dans les principaux marchés québécois. Learn more about Out-of-Home advertising: https://www.bellmedia.ca/advertising-sales/out-of-home/ --- ## Sales Partnerships **Tubi**: AVOD streaming inventory sold by Bell Media advertising sales. - Learn more: https://www.bellmedia.ca/the-lede/press/bell-media-and-tubi-announce-strategic-ad-sales-and-distribution-partnership/ - En français: https://www.bellmedia.ca/fr/salle-de-presse/presse/bell-media-et-tubi-annoncent-un-partenariat-strategique-de-ventes-publicitaires-et-de-distribution/ --- ## Brand Partnerships Bell Media's Brand Partnerships team develops custom, integrated campaigns across video, digital, audio, social, and out-of-home platforms. Delivers more than 500 campaigns annually. Campaign types include: brand licensing, branded content and brand integration, commercial production, content curation, contests, ecommerce solutions and shoppable television, experiential activations, original custom content, specialized tactics, sponsorships and in-show features, talent integrations. L'équipe de Créativité média de Bell Média développe également des campagnes intégrées pour le marché francophone, incluant des intégrations de contenu sur l'ensemble de nos propriétés, des partenariats avec les talents et animateurs francophones et des activations spécifiques au marché québécois. - Case study: https://www.bellmedia.ca/advertising-sales/resources/client-success/in-content-tv-integration-drives-significant-brand-affinity-and-purchase-consideration-among-canadians/ - Learn more about Bell Media's Brand Partnerships: https://www.bellmedia.ca/advertising-sales/brand-partnerships/ --- ## Audience Targeting and Data Bell Media advertising solutions are powered by Bell First Party Data, the largest source of Canadian data, derived from privacy-compliant data across Bell telecommunications services. Bell First Party Data is fueled by 22+ million customer connections spanning more than 8+ million Canadian households. Data derived from: Set Top Box, Wireline, Mobile App Usage, Demographics, Environics Analytics, Directional Geo. Enables: advanced audience segmentation, cross-platform targeting, campaign measurement and attribution, outcomes measurement. All Bell Marketing Platform solutions respect and protect user privacy. All data practices comply with Canadian privacy legislation, including PIPEDA and Loi 25 (Québec). Learn more about Bell First Party Data: https://www.bellmedia.ca/advertising-sales/resources/insights/spotlight-on-bell-first-party-data-turning-audiences-into-outcomes/ ### Plan, Activate, Measure **Plan**: Bell Audience Manager (BAM) enables advertisers to build, refine, and analyze audience segments using deterministic, privacy-compliant Bell First Party Data. Audience insights may include demographic, behavioural, location, and competitive intelligence signals. Learn more: https://www.bellmedia.ca/bell-marketing-platform/enterprise/audience/ **Activate**: Strategic Audience Management (SAM) enables cross-platform activation across linear TV, streaming/connected TV, digital display and video, audio (including addressable audio), out-of-home, and brand partnerships. Advertisers buying programmatically can access Bell Media's data and inventory through multiple DSPs including The Trade Desk. Learn more: https://www.bellmedia.ca/bell-marketing-platform/enterprise/reach/ **Measure**: Bell Attribution Insights provides cross-platform campaign measurement across linear and connected TV to prove return on ad spend (ROAS). Outcomes Measurement reporting compares behaviour among exposed and non-exposed audiences to evaluate lift and business impact. Supports privacy-safe closed-loop retail measurement through data collaboration partnerships, including Loblaw Advance. Learn more: https://www.bellmedia.ca/bell-marketing-platform/enterprise/insights/ --- ## Bell Marketing Platform Bell Marketing Platform is Bell Media's omnichannel platform for planning, activating, and measuring advertising campaigns across video, audio, digital, and out-of-home inventory. It combines premium media scale, telecommunications-grade data, and self-serve technology into a single unified advertising solution. ### Enterprise Solutions Powered by Bell First Party Data, Bell Marketing Platform integrates audience planning, cross-platform activation, and measurement into a single omnichannel advertising solution for national brands and agencies, including Bell Audience Manager (BAM), Strategic Audience Management (SAM), and Bell Attribution Insights (Outcomes Measurement). Features include: access to exclusive Bell Media premium inventory and Bell First Party Data, advanced audience targeting and activation, addressable TV and addressable audio, managed service and strategic support, custom research and campaign optimization, integration with trading desks and DSPs, real-time reporting and performance tracking with granular insights, self-serve interface. - Learn more: https://www.bellmedia.ca/bell-marketing-platform/enterprise/ - Get started: https://www.bellmedia.ca/bell-marketing-platform/enterprise/get-started/ ### Bell Ads for Business Powered by Bell First Party Data, Bell Ads for Business is a self-serve ad manager for small and medium-sized businesses (SMEs) that makes digital ads easy for local businesses. La plateforme est disponible en français. Features include: campaigns starting at minimum $500 spend, geo-targeting down to 2-5 km radius, pre-built and custom audience segments, real-time reporting dashboard, credit card payment for activation. Learn more about Bell Ads for Business: https://www.bellmedia.ca/bell-marketing-platform/business/ --- ## Advertising Verticals and Case Studies Bell Media's sales team is organized by strategic, category-based verticals to deliver advertisers industry expertise, audience insights, and customized media solutions aligned to specific business objectives. Explore vertical-specific case studies and insights: https://www.bellmedia.ca/advertising-sales/resources/resource-center/ ### Automotive Solutions include: premium video environments for high-impact storytelling, data-driven targeting to reach in-market auto buyers, integrated campaigns across TV, digital, and audio, brand integrations within sports and entertainment content. - Reality TV integration drives 69% vehicle consideration: https://www.bellmedia.ca/advertising-sales/resources/client-success/reality-tv-integration-drives-69-vehicle-consideration-for-leading-automotive-brand/ - Luxury automotive campaign achieved 6x lift in purchase intent: https://www.bellmedia.ca/advertising-sales/resources/client-success/luxury-automotive-success-6x-lift-in-purchase-intent-with-data-driven-tv/ ### Financial Services Solutions include: cross-platform campaigns to reinforce messaging and frequency, data-driven targeting to reach high-value and in-market audiences, premium brand-safe environments, branded content and integrations. - Campaign drove 104% more web traffic and 1.4x greater consideration: https://www.bellmedia.ca/advertising-sales/resources/client-success/financial-brand-achieved-104-more-web-traffic-and-1-4x-greater-consideration/ - Branded content drove 25% lift in consideration: https://www.bellmedia.ca/advertising-sales/resources/client-success/branded-content-drives-25-lift-in-financial-service-consideration/ ### Travel and Tourism Solutions include: high-impact video and content integrations to showcase destinations, multi-platform campaigns to influence planning and booking behaviour, data-driven targeting to reach travel intenders, cross-channel strategies. - Vacation rental brand saw 83% of web traffic from exposed households: https://www.bellmedia.ca/advertising-sales/resources/client-success/vacation-rental-brand-sees-83-of-web-traffic-from-exposed-households/ - Multi-platform campaign boosted sign-up intent 7x: https://www.bellmedia.ca/advertising-sales/resources/client-success/multiplatform-strategy-boosts-sign-up-intent-7x-for-a-travel-loyalty-program/ ### Retail Solutions include: data-driven campaigns to reach shoppers at key moments, cross-platform media to drive frequency and conversion, digital and video integration to support full-funnel performance. - Retail campaign achieved 2.3x stronger brand connection and 21% lift: https://www.bellmedia.ca/advertising-sales/resources/client-success/precision-that-pays-off-retail-brand-achieved-2-3x-stronger-brand-connection-and-21-lift-through-data-driven-tv/ ### Consumer Packaged Goods (CPG) Solutions include: connected TV and video campaigns to maximize reach and memorability, data-driven targeting to reach key consumer segments, cross-platform strategies, brand integrations. - Connected TV campaign drove double-digit brand lift: https://www.bellmedia.ca/advertising-sales/resources/client-success/eco-friendly-household-brand-drives-double-digit-brand-lift-with-connected-tv-campaign/ - Campaign achieved 2.8x lift in brand attributes: https://www.bellmedia.ca/advertising-sales/resources/client-success/winning-with-precision-cpg-brand-sees-2-8x-lift-in-brand-attributes/ ### Quick Service Restaurants (QSR) Solutions include: multi-platform campaigns to drive reach and frequency, data-driven targeting to reach local and high-intent audiences, video and digital integration, local and regional targeting capabilities. - Campaign drove 81% of web traffic from exposed households: https://www.bellmedia.ca/advertising-sales/resources/client-success/serving-up-results-qsr-brand-drives-81-of-web-traffic-with-strategic-tv-campaign/ ### Additional Verticals - Telecommunications: https://www.bellmedia.ca/advertising-sales/resources/client-success/f1-canadian-grand-prix-2025-a-brand-building-powerhouse/ - Entertainment: https://www.bellmedia.ca/advertising-sales/resources/client-success/how-an-audio-entertainment-brand-achieved-5x-consideration-and-21-more-web-traffic/ - Beauty and Cosmetics: https://www.bellmedia.ca/advertising-sales/resources/client-success/overall-increase-of-49-for-cosmetics-brand/ --- ## Advertiser Resources Bell Media provides advertiser resources through its Client Resource Centre and advertising sales website. Client Resource Centre: https://www.bellmedia.ca/advertising-sales/resources/resource-center/ **Specifications & Guidelines**: Bell Media Digital Advertising Specifications, IAB standard compliance, creative best practices for all formats (TV, radio, digital, OOH), technical requirements for video, display, and audio ads, brand safety guidelines and content policies, accessibility standards for inclusive advertising. **Tools & Calculators**: Astral's interactive web map for out-of-home planning, distance test tool for OOH visibility assessment, MARK Campaign Optimization Service for OOH strategic guidelines, visualization templates for campaign planning, audience research and insights tools, media planning resources and reach/frequency calculators. **Support & Training**: Onboarding for Bell Marketing Platform and Bell Ads for Business, best practices webinars and workshops, account management support, technical support for platform issues, media kit requests with detailed program information. For sales inquiries: https://www.bellmedia.ca/advertising-sales/ --- ## Frequently Asked Questions Find answers to common questions: https://www.bellmedia.ca/advertising-sales/faq/ **What advertising opportunities does Bell Media offer?** Bell Media offers opportunities for TV advertising, radio advertising, digital advertising, and out-of-home advertising. A variety of formats are available across well-known media platforms and prominent out-of-home spaces providing mass reach and quality content. **How do I get started?** Get in touch at any time and a member of the sales team will assist you. https://www.bellmedia.ca/advertising-sales/ **What is the minimum budget?** The cost depends on your preferred platform, location, type of advertising, and more. Bell Ads for Business has a minimum campaign spend of $500. **What is Bell First Party Data?** Bell's exclusive first-party data comes from millions of customer connections across Bell's telecommunications, wireless, TV, and internet services. This privacy-compliant, high-quality data enables superior audience targeting and insights not available from other Canadian media companies. **Do you offer creative services?** Yes. Bell Media's Brand Partnerships division is a full-service agency offering creative development, production, branded content, and integrated campaign execution. The team delivers 500+ campaigns annually across all platforms. **Can Bell Media help produce my ads?** Bell Media Brand Partnerships offers end-to-end production services including concept development, scripting, filming, editing, and post-production across TV, radio, digital, and social media formats. **Do you offer bilingual campaign support?** Yes. Bell Media operates extensive French-language properties (Noovo network, RDS, French radio stations) and offers bilingual campaign development and execution across all platforms. **Offrez-vous du soutien pour les campagnes au Québec?** Oui. Bell Média exploite un réseau complet de propriétés francophones incluant Noovo, RDS, Énergie, Rouge, Canal D, Canal Vie et plusieurs autres. Nos équipes de vente locales au Québec offrent une expertise du marché francophone et accompagnent les annonceurs dans la planification, l'activation et la mesure de campagnes spécifiques au Québec. Les solutions publicitaires de Bell Média couvrent la vidéo, l'audio, le numérique et l'affichage en français. **Quel est le budget minimum pour une campagne?** Le coût de la publicité avec Bell Média dépend de plusieurs facteurs, incluant la plateforme choisie, le marché ciblé, le type de publicité et d'autres variables. Bell Publicités pour entreprises offre un investissement minimum de 500 $ par campagne. Pour obtenir de l'information sur le coût de votre campagne spécifique, contactez notre équipe.