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Canada Sets New SUPER BOWL Audience Record on CTV and RDS

SUPER BOWL XLIX Attracts 9.2M Viewers on Sunday Night

Sunday night’s SUPER BOWL XLIX on CTV and RDS set a new all-time SUPER BOWL Canadian audience record. Preliminary overnight data from Numeris (BBM Canada) confirms that an average audience of 9.2 million viewers on CTV and RDS (CTV: 8.2 million; RDS: 1 million) watched the New England Patriots’ 28-24 victory over the Seattle Seahawks. This marks a 13% increase compared to the previous all-time SUPER BOWL record (8.18 million viewers for 2012’s SUPER BOWL XLVI) and a 16% increase compared to last year’s SUPER BOWL XLVIII (7.94 million viewers). Overall, 19.3 million unique viewers – or more than one-in-two Canadians (55%) – watched some part of the 2014-15 NFL championship on CTV or RDS.

Once again, the SUPER BOWL was the hottest television property for Canadian advertisers and a coveted platform for key sponsors, including Labatt Breweries of Canada, Ford of Canada, and Nissan Canada Inc. Additional Canadian brands showcased during SUPER BOWL XLIX included Canadian Armed Forces, CIBC, the Government of Canada, Home Hardware, Hubub, The Keg, Loblaws, Manulife Financial, PC Financial, Rocky Mountaineer, Scotiabank, Suncor, Tim Hortons, Wind Mobile, and more. Canadians also saw much-buzzed about U.S. creative on the CTV broadcast, including trailers for The Avengers, Jurassic World, and Tomorrowland, as well as ads for Clash of Clans, Coca-Cola, Doritos, and Game of War.

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