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comScore: How Multi-Screen Consumers Are Changing Media Dynamics

A comScore whitepaper recently stated that while TV continues to dominate the media landscape, consumers’ TV viewing habits are rapidly traversing platforms in the digital realm and revealing the evolution of the Multi-Screen consumer.

This new and complex ecosystem can make campaign planning a challenge for brand marketers and agencies, and there is still a great deal to learn about how consumers use multiple screens.

  • What are the demographics of Multi-Screen TV viewers?
  • How are Multi-Screen and Digital TV viewers consuming content and how engaged are they with each media?
  • How can brands stay ahead of the curve by effectively building multi-touch cross-media campaigns?

Want to learn more on this report? Click here to download it…

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