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#GoodImpressions: TV delivers mass audiences in one sitting!

Powered by the Strategic Insights team

TV has an unrivaled ability to deliver mass audiences at a specific point in time: there were more than 100 telecasts last year that delivered a live audience of more than 2.5 million Canadians viewers.

The top three shows of 2016 broadcast year each reached more than 10 million Canadians in one unique sitting. Live sports, awards, and music concerts, primarily on Bell Media, are the top types of shows that deliver such strong audiences.

Reaching almost half of the population in one sitting, now that’s a good impression!


Source: Numeris TV, Total Canada, M-S 2a-2a, BY2015-2016.

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