Reaching more than 14 million passengers every year, Astral Out-of-Home (OOH) and Pierre-Elliot-Trudeau Airport are always launching new and innovative products to capture the attention of travelers passing through.
This is exactly what they’ve done with their newest ad execution for Moores, the largest men’s specialty retailer in Canada. To promote the launch of award-winning fashion designer Joseph Abboud’s new made-in-Canada menswear collection available exclusively at Moores, two window displays were custom made to showcase the fine Italian fabrics used in his suits. Both displays are featured within a huge 8 feet high by 70 feet wide mural depicting the designer’s studio. It’s impossible for passengers to miss!
This execution is a new Astral OOH Transport product for Pierre-Elliot-Trudeau Airport. In addition to the giant mural, it includes 2 window displays, 2 pillars and a floor sticker. It can be admired at the end of the security checkpoint leading towards the international departures near Gate 50.
Thanks to the huge banner and pillar wraps located in a high traffic zone, Astral OOH, Moores, and Pierre-Elliot-Trudeau Airport were able to work collaboratively to create a very unique and innovative advertising execution that stands out, and will have passengers talking!